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"Drink nothing without seeing it; sign nothing without reading it."
- Spanish Proverb
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Harvard Business Review on Brand Management, Vol. 4
Brand New:
How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Markets of One:
Creating Customer-Unique Value through Mass Customization
(a Harvard Business Review Book)
Total Access
$19.70 US
$39.70 US
$29.70 US
$27.25 US
Place to Space:
Migrating to Ebusiness Models
The Infinite Asset:
Managing Brands to Create New Value
Unleashing the Killer App:
Digital Strategies for Market Dominance
20/20 Foresight:
Crafting Strategy in an Uncertain World
$34.75 US
$27.25 US
$16.70 US
$29.70 US
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