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"If you sincerely desire a 'truly' well-rounded education, you must study the extremists, the obscure and 'nutty'. You need the balance! Your poor brain is already being impregnated with middle-of-the-road crap, twenty-four hours a day, 'no matter what'. Network TV, newspapers, radio, magazines at the supermarket... even if you never watch, read, listen, or leave your house, even if you are deaf and blind, the 'telepathic pressure alone' of the uncountable normals surrounding you will insure that you are automatically well-grounded in consensus reality."
- Rev. Ivan Stang - High Weirdness By Mail
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ZIN Product Number: 10535252
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| | | |  | | | Product Details
 Format: Hardcover, 256 pages
Publisher: Total Sports Publishing
ISBN: 1930844182
Release Date: Jan 5, 2001
Average Reader Review:   (Based on 2 reviews.)
| |  | | | From The Publisher
For nearly ten years, Marty Appel was part of the New York Yankees' public relations team, serving as its director from 1974 to 1977. In this book he paints intimate portraits — by turns hilarious and poignant — of the superstars and the benchwarmers of that era, both on and off the field. The lineup of colorful characters includes tempestuous owner George Steinbrenner, managers Casey Stengel and Billy Martin, and future Hall of Famers Mickey Mantle, Yogi Berra, Whitey Ford, and Reggie Jackson. Appel's job was to keep the Yankees in the news. And given the team's high profile, that task was rarely difficult, sometimes disastrous, and often gratifying.
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 | | | | | Number of Reviews: 2 Average Rating:
Yankee Dog Days Lovingly Remembered
-- A reviewer, August 3, 2001
Also Recommended: Dynasty by Peter Golenbock Dog Days by Peter Bashe Damned Yankees by Bill Madden and Moss Klein Marketing Your Dreams by Pat Williams A Nice Tuesday by Pat Jordan
Behind the Scenes View from New York Yankees P.R. 1968-1977
-- Donald Mitchell, a management consultant from Boston, June 26, 2001
| |  | | | Find similiar books in these subject areas:
All Topics > Sports > Baseball > Essays & Writings
All Topics > Sports > Baseball > General
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| | | | | | Keywords
New York Yankees (Baseball tea, History, Appel, Martin, Public relations personnel, United States, Sports & Recreation, Baseball - Specific Teams, Baseball - History, Baseball - General, Baseball - Essays & Writings, History, United States, New York Yankees (Baseball team), Public relations personnel, Appel, Martin
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