|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"One must be a wise reader to quote wisely and well."
- Amos Bronson Alcott,
'Table Talk'
| | | |
|
ZIN Product Number: 10533831
| eBay (last 12 months) | | Auctions: | | 22 | | Price Range: | | $0.01 - 0.01 | | | | Craigslist (last 12 months) | | Classifieds: | | 13 | | Price Range: | | $0.04 - 0.02 | | | | Amazon Used (last 12 months) | | Auctions: | | 15 | | Price Range: | | $0.01 - 0.01 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 25 | | MSN listings (non-affiliate) | | 15 | | Yahoo listings (non-affiliate) | | 16 | | |
| | 
| | | |  | | | Product Details
 Format: Paperback, 160 pages
Publisher: Clearbridge Publishing
ISBN: 1929194021
Release Date: Jan 10, 2001
| |  | | | In Brief
A book you will read, a philosophy you will treasure, and a marketing approach that works. Both inspirational and practical, The Art of War & The Art of Marketing is two books in one. The left-hand pages contain Sun Tzu's original guide to competitive success. The facing, right-hand pages adapt those lessons to winning the daily battles of the modern marketplace.
Business people have long used Sun Tzu's ideas on war in the competitive marketplace. This book makes applying them to marketing problems much easier. It is the perfect gift for business owner or manager looking for proven techniques in winning the competitive battle.
| | | | From The Publisher
Marketing is Warfare! Whether you are a business owner, a marketing manager, or just interested in marketing, you can profit from studying this new version of the ancient guide to competition. For over 2,500 years, "The Art of War" has helped its readers find success using the wisdom of Sun Tzu.
Expressed in an exciting, new way in "The Art of Marketing," Sun Tzu's immortal ideas tackle our modern form of warfare-market competition. "The Art of Marketing" translates Sun Tzu's lessons to deal with customers, competitors, and the battle for market awareness and position. "The Art of War & The Art of Marketing" together offer you a proven, workable approach to winning the daily battles of the marketplace.From the Inside Flap
| | | | Annotation
From the author I used this marketing approach in building my own multi-million dollar software company. Modern business approaches marketing as warfare. This book applies the proven rules of winning at war to today's marketing problems. —Gary Gagliardi
| |  | | |
 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | Foreword
Chapter 1: Planning War & Market Analysis
Chapter 2: Going to War & Selecting a Market
Chapter 3: Planning to Attack & Planning A Campaign
Chapter 4: Positioning & Product Position
Chapter 5: Military Momentum & Market Momentum
Chapter 6: Military Weakness and Strength & Market Needs and Satisfaction
Chapter 7: Armed Conflict & Marketing Contact
Chapter 8: Military Adaptability & Adjusting to Market Conditions
Chapter 9: Armed March & The Marketing Campaign
Chapter 10: Field Position & Market Position
Chapter 11: Types of Terrain & Market Conditions
Chapter 12: Attacking with Fire & Targeting Market Desires
Chapter 13: Using Spies & Using Research
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Marketing > General
| | | | People like you also bought:
Unknown Title
Unknown Title
Sun Tzu: The Art of War for Managers, by Gerald A. Michaelson
Unknown Title
The Art of Spiritual Warfare: A Guide to Lasting Inner Peace Based on Sun Tzu's Art of War, by Grant R. Schnarr
Sun Tzu: The Art of War for Managers, by Gerald A. Michaelson
The Art of War, by Sun Tzu
Sun Tzu and the Art of Business: Six Strategic Principles for Managers, by Mark R. McNeilly
| | | | | | Keywords
Marketing - General, Marketing, Military art and science, Early works to 1800, Business & Economics, Military art and science, Marketing
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
