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"It is books that are a key to the wide world; if you can't do anything else, read all that you can."
- Jane Hamilton,
The Book of Ruth
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ZIN Product Number: 10499189
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| | | |  | | | Product Details
 Format: Paperback, 1st ed., 230 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 1841120391
Release Date: Jan 8, 2002
| |  | | | From The Publisher
From jeans to financial services and from computers to cars, today’s consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers’ money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, you’ve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:*create a brand*understand your brand values*grow your brand*become a smart brand manager*measure success*become the brand champion in your organizationSmart Things to Know About Brands and Branding is your key to success. Read it, use the ideas in it, and watch your sales and company take off! Smart Things to Say: ‘Twenty-first century organizations have to compete on brands because they have nothing left’ Don Schultz, President, Agora, Inc
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| | | |  | | | What is Smart?
Preface.
Introduction.
The Brand.
Brand Origin and Image.
A Brand's Benefits.
Building a Brand.
Brand Influence.
Brand Extentions.
Protecting a Brand.
Brand Management.
Private Brands.
Conclusion.
Index.
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| | | | | | Keywords
Consumer Behavior - General, Business/Economics, Business / Economics / Finance, Business & Economics, Advertising & Promotion
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