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"So far as I can remember, there is not one word in the Gospels in praise of intelligence."
- Bertrand Russell
(1872 - 1970)
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| | The Complete Guide to Book Marketing
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| | by David Cole
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ZIN Product Number: 10482177
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| | | |  | | | Product Details
 Format: Paperback, 288 pages
Publisher: Allworth Press
ISBN: 1581150288
Release Date: Jan 10, 2002
| |  | | | From The Publisher
The Complete Guide to Book Marketing provides publishers, authors, self-publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign, and crafting persuasive marketing copy.
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| | | |  | | | | Acknowledgments | | | Introduction: Marketing is Everything - Everything is Marketing | | | 1 | Book Marketing Boot Camp | 1 | | 2 | Fundamental Strategies for Your Book, List, and Company | 19 | | 3 | Marketing and Sales in the Book Trade | 39 | | 4 | The Library Market and How to Reach It | 63 | | 5 | Selling Direct | 79 | | 6 | Building a Direct-Mail Program | 91 | | 7 | Marketing and Sales on the Internet | 115 | | 8 | Selling Beyond the Bookstore | 131 | | 9 | Subsidiary Rights | 153 | | 10 | Book Publicity Basics | 179 | | 11 | Creating an Effective PR Campaign | 203 | | 12 | Spectacular Marketing Copy | 221 | | Concluding Thoughts | 245 | | Resources | 249 | | Index | 259 |
| |  | | | Find similiar books in these subject areas:
All Topics > Reference > Publishing & Books > General
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Marketing > General
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| | | | | | Keywords
Business/Economics, Business / Economics / Finance, Business & Economics, Marketing - General, Publishing
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