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"Our life, exempt from public haunt, finds tongues in trees, books in the running brooks, sermons in stones, and good in everything."
- William Shakespeare
(1564 - 1616)
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ZIN Product Number: 10477286
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| | | |  | | | Product Details
 Format: Paperback, 224 pages
Publisher: Harvard Business School Publishing
ISBN: 1578511445
Release Date: Jan 5, 2001
| |  | | | In Brief
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe.
| | | | From The Publisher
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.
| | | | Annotation
...designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world...
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 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | 1. Building Brands without Mass Media by Erich Joachimsthaler and David A. Aaker
2. Brands versus Private Labels by John A. Quelch and David Harding
3. How Do You Grow a Premium Brand? by Regina Fazio Maruca
4. Should You Take Your Brand to Where the Action Is? by David A. Aaker
5. Extend Profits, Not Product Lines by John A. Quelch and David Kenny
6. The Logic of Product-Line Extensions -- Perspectives from the Editors
7. Can This Brand Be Saved? by Regina Fazio Maruca
8. Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark
About the Contributors
Index
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| | | | | | Keywords
Brand name products, Brand name products, Product Management, Business / Economics / Finance, Business & Economics, Marketing - General, Management - General, Advertising & Promotion
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