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"We call them dumb animals, and so they are, for they cannot tell us how they feel, but they do not suffer less because they have no words."
- Anna Sewell,
Black Beauty,
1877
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ZIN Product Number: 10474255
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| | | |  | | | Product Details
 Format: Paperback, 350 pages
Publisher: Berrett-Koehler Publishers, Inc.
ISBN: 1576750264
Release Date: Jan 1, 1997
| |  | | | From The Publisher
"Imaginization" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world. Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows how to develop new insights for your role as a manager, how to create more flexible and innovative forms of organization, and how to develop your own creative toolbox for meeting the challenges that lie ahead, and much more.
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| | | |  | | | | Preface | | | 1 | Imaginization: Introducing A New Competence for Turbulent Times | 1 | | 2 | Looking in the Mirror | 21 | | 3 | Strategic Termites | 41 | | 4 | On Spider Plants | 63 | | 5 | "Political Football" | 91 | | 6 | "We're a Blob Out of Water" | 125 | | 7 | "Futureblock" | 141 | | 8 | "Boiling Dry" | 175 | | 9 | Imaginizing Teamwork | 195 | | 10 | Picture Power | 215 | | 11 | Living the Message | 235 | | 12 | Rethinking Products and Services | 249 | | 13 | If You Only Have a Hammer... | 263 | | App. A: The Theory Behind the Practice | 271 | | App. B: A Note on Research Method | 295 | | Reflections and Connections | 313 | | Bibliography | 331 | | Index | 341 | | About the Author | 349 |
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| | | | | | Keywords
Industrial management, Organizational behavior, Organizational change
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