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"First, I do not sit down at my desk to put into verse something that is already clear in my mind. If it were clear in my mind, I should have no incentive or need to write about it. We do not write in order to be understood; we write in order to understand."
- Robert Cecil Day Lewis
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ZIN Product Number: 10441981
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| | | |  | | | Product Details
 Format: Paperback, 1st ed., 178 pages
Publisher: Milady Publishing Company
ISBN: 1562532715
Release Date: Jan 11, 1998
| |  | | | From The Publisher
This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones.
-How to identify efforts that will effectively market a salon or professional.
-How and when to activate marketing strategies.
-Comprehensive coverage of public relations, publicity efforts and effective networking.
-How to gain new clients and keep current clients, too.
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| | | |  | | | | About the Author | | | Acknowledgments | | | Introduction Hey...I Saw You in the Newspaper Yesterday! | 1 | | Ch. 1 | What Is Public Relations? | 7 | | Ch. 2 | Honing Your Salon's Image | 19 | | Ch. 3 | Planning Your PR Program | 43 | | Ch. 4 | Hiring and Budgeting for PR Pros | 59 | | Ch. 5 | Creating a Name in Your Own Backyard | 73 | | Ch. 6 | Making a Name Nationally | 85 | | Ch. 7 | Getting Known in Your Industry | 97 | | Ch. 8 | Special Events, Charity Work and Other Networking Opportunities | 121 | | Ch. 9 | Where Do I Go From Here? | 129 | | App. 1 | Local Media List | 143 | | App. 2 | Popular Consumer Magazines | 149 | | App. 3 | Consumer Hairstyling Publications | 155 | | App. 4 | Trade Magazines | 157 | | App. 5 | PR Activity Log | 163 | | App. 6 | Press Clippings Record | 165 | | App. 7 | Press Contacts | 167 | | Glossary/Index | 169 |
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Unknown Title
| | | | | | Keywords
Beauty shops, Management, Marketing, Public relations, Cosmetology, Small Business Management, Diet / Health / Fitness, Business & Economics, Small Business - General, Beauty & Grooming - Cosmetics, Marketing, Public relations, Management, Beauty shops
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