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"Yes, there is a Nirvanah; it is leading your sheep to a green pasture, and in putting your child to sleep, and in writing the last line of your poem."
- Kahlil Gibran
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ZIN Product Number: 10923992
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| | | |  | | | Product Details
 Format: Paperback, 356 pages
Publisher: Milady Publishing Company
ISBN: 1562532626
Release Date: Jan 2, 1999
Average Reader Review:   (Based on 1 review.)
| |  | | | From The Publisher
Providing your customers with the highest quality service is but one aspect of making your salon a success. Ensuring that you get the message out about what you have to offer is the other essential part! This comprehensive handbook will help you to do just that. It gives you complete coverage of the theoretical aspects of advertising and marketing, as well as essential how-to information on developing marketing and advertising plans and materials. You'll quickly become adept in such key areas as pricing, planning, positioning your service, computerization, truth-in-advertising messages, the media, co-op advertising, tie-in promotions, and more. Stocked with plenty of case studies to illustrate effective marketing and advertising strategies in action, this crucial guide can give you a decisive edge over your less marketwise-wise competitors.
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 | | | | | Number of Reviews: 1 Average Rating:
'Principles of Marketing' would be a better title.
-- A reviewer, A salon owner, March 28, 2000
| |  | | | | Foreword | | | Acknowledgments | | | Ch. 1 | Marketing Basics | 1 | | Ch. 2 | Marketing Information | 31 | | Ch. 3 | The Marketing Plan | 69 | | Ch. 4 | Computerizing the Salon | 81 | | Ch. 5 | Product | 101 | | Ch. 6 | Pricing | 133 | | Ch. 7 | Place | 151 | | Ch. 8 | Promotion | 173 | | Ch. 9 | Marketing Communications | 191 | | Ch. 10 | Fundamentals of Design | 211 | | Ch. 11 | Fundamentals of Production | 241 | | Ch. 12 | Advertising | 259 | | Ch. 13 | Direct Marketing | 297 | | Ch. 14 | Sales Promotion and Public Relations | 327 | | Glossary/Index | 349 |
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| | | | | | Keywords
Beauty shops, Management, Marketing, Advertising, Cosmetology, Small Business Management, Business / Economics / Finance, Health & Fitness, Beauty & Grooming - Cosmetics, Marketing - General, Advertising & Promotion, Advertising, Marketing, Management, Beauty shops
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