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ZIN Product Number: 10434584
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| | | |  | | | Product Details
 Format: Audio
Edition: Abridged, 2 Cassettes
Publisher: HarperCollins Publishers
ISBN: 1559947608
Release Date: Jan 4, 2000
| |  | | | From The Publisher
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
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| | | | | | Keywords
Audio Adult: Books On Tape, Audio - Business / Professional, Business & Economics, Marketing - General
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