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ZIN Product Number: 10382608
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| | | |  | | | Product Details
 Format: Hardcover, 144 pages
Publisher: F & W Publications, Incorporated
ISBN: 0891348271
Release Date: Jan 2, 1999
Average Reader Review:  (Based on 1 review.)
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 | | | | | Number of Reviews: 1 Average Rating:
The book direct mailers have been waiting for.
-- Ron Marshak, March 25, 1999
| |  | | | | Introduction: Why You Need This Book | | | Ch. 1 | Living Laboratory of Direct Mail Design That Works | | | Ch. 2 | Direct Mail Is Different | | | Ch. 3 | Direct Mail Testing | | | Ch. 4 | Classic Direct Mail Packages | | | Ch. 5 | The Outside Envelope aka "The Outer" | | | Ch. 6 | The Direct Mail Letter | | | Ch. 7 | The Response Device | | | Ch. 8 | Brochures | | | Ch. 9 | Lift Letters, Buckslips, Freemiums, Etc | | | Ch. 10 | Self-Mailers | | | Ch. 11 | 3-D or Oversized | | | Ch. 12 | Great Direct Mail Designers | | | Glossary | | | Index | |
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| | | | | | Keywords
Commercial art, Advertising, Direct-mail, Advertising, Direct-mail, Commercial art, Advertising, Art & Art Instruction, Art, Graphic Arts - General, Commercial - Advertising, Marketing - Direct, Advertising & Promotion, Business & Economics
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