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"Use soft words and hard arguments."
- Unknown
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| | Successful Marketing Strategy for Hightech Firms, Second Edition
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| | by Eric Viardot
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ZIN Product Number: 10380849
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| | | |  | | | Product Details
 Format: Textbook Hardcover, 2nd ed., 28 pages
Publisher: Artech House, Incorporated
ISBN: 0890068542
Release Date: Jan 8, 1998
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| | | |  | | | | Acknowledgments | | | Introduction | | | References | | | 1 | What Is High-Tech Marketing? | 1 | | 2 | Corporate and Marketing Strategy in the High-Tech Industry | 19 | | 3 | Knowing Customers and Markets | 63 | | 4 | Understanding Competitors | 91 | | 5 | Selecting Markets | 113 | | 6 | Product Strategy | 135 | | 7 | Pricing High-Tech Products | 163 | | 8 | Communication Strategy for High-Tech Products | 181 | | 9 | Distributing and Selling High-Tech Products | 197 | | 10 | The Position of Marketing Within High-Tech Companies | 223 | | App. A | Key Success Factors of a Marketing Department in a High-Tech Company | 245 | | App. B | The Marketing Plan | 249 | | About the Author | 255 | | Index | 257 |
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