|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"I have enjoyed greatly the second blooming that comes when you finish the life of the emotions and of personal relations; and suddenly find - at the age of fifty, say - that a whole new life has opened before you, filled with things you can think about, study, or read about...It is as if a fresh sap of ideas and thoughts was rising in you."
- Agatha Christie
(1890 - 1976),
An Autobiography,
1977
| | | |
|
| | The Secrets of Word-of-Mouth Marketing:
How to Trigger Exponential Sales through Runaway Word of Mouth
| |
| | by George Silverman
|
|
|
ZIN Product Number: 10310493
| eBay (last 12 months) | | Auctions: | | 22 | | Price Range: | | $0.07 - 0.06 | | | | Craigslist (last 12 months) | | Classifieds: | | 7 | | Price Range: | | $0.01 - 0.02 | | | | Amazon Used (last 12 months) | | Auctions: | | 66 | | Price Range: | | $0.06 - 0.07 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 85 | | MSN listings (non-affiliate) | | 21 | | Yahoo listings (non-affiliate) | | 61 | | |
| | 
| | | |  | | | Product Details
 Format: Paperback, 258 pages
Publisher: AMACOM
ISBN: 0814470726
Release Date: Jan 4, 2001
| |  | | | From The Publisher
There's no doubt about it -- word-of-mouth marketing is the most powerful, persuasive marketing weapon available. It drives consumers to try a product or service more than any other marketing technique ... more than advertising, salespeople, direct response, and public relations combined! But if you're a professional marketer, how do you harness this influential force? Isn't word of mouth, by nature, out of one's control?
Far from it! In this authoritative, easy-to-read book, George Silverman (an expert in creating word-of-mouth "campaigns") lets you in on dozens of detailed techniques for how to launch your own highly successful "WOM" effort.
In today's media circus, where aggressive television ads, flashy Web sites, and glossy brochures compete ever more frantically for consumer attention, word-of-mouth marketing is more crucial than ever. Let The Secrets of Word-of-Mouth Marketing show you how to ignite a campaign, than watch it spread like wildfire!
| |  | | |
 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | The Word On The Street
A fabulous road map to highly effective, very inexpensive marketing. This book is word of mouth raised to an art form, and it's presented so that the techniques can be used immediately. A well-written book by a well-versed expert.
—(Alan Weiss, Ph.D., author, The Ultimate Consultant) —Alan Weiss
The secret to marketing success is no secret at all: Word of Mouth is all that matters. In this thorough, useful book, Silverman tells you what matters. Buy it now...before your competition does.
—(Seth Godin, author, Unleashing the Ideavirus) —Seth Godin
| |  | | | | Acknowledgments | | | Prologue: The Calf-Path | 1 | | Introduction | 5 | | Ch. 1 | Dominating Your Market by Shortening the Customer Decision Cycle | 11 | | Ch. 2 | The Power of Word of Mouth | 21 | | Ch. 3 | The Nine Levels of Word of Mouth | 39 | | Ch. 4 | Harnessing Word of Mouth | 53 | | Ch. 5 | Using Word of Mouth to Speed the Decision Process | 65 | | Ch. 6 | Delivering the Message | 83 | | Ch. 7 | Viral Marketing | 105 | | Ch. 8 | Researching Word of Mouth | 117 | | Ch. 9 | Constructing a Word-of-Mouth Campaign | 131 | | Ch. 10 | Word of Mouth, the "Tried and True" Way | 145 | | Ch. 11 | Campaign Methods That Work Best | 161 | | Ch. 12 | Practical Tips and Suggestions | 183 | | Ch. 13 | The Secrets of Word-of-Mouth Marketing | 193 | | Ch. 14 | An Allegory: The Emperor's New Marketing | 209 | | Ch. 15 | The Future | 215 | | Recommended Reading | 219 | | App. A | What Drives People to Web Sites | 223 | | App. B | The New Gatekeepers | 227 | | App. C | How to Conduct Employee Research | 233 | | App. D | Tom Peters on Word of Mouth | 237 | | App. E | Word of Mouth in Practice: Promoting Paddi Lund's Book | 243 | | Index | 247 |
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Advertising
All Topics > Business & Investing > Marketing & Sales > Sales & Selling > General
All Topics > Business & Investing > Marketing & Sales > Sales & Selling > Techniques
| | | | People like you also bought:
Marketing Outrageously, by Jon Spoelstra
The Anatomy of Buzz: How to Create Word-of-Mouth Marketing, by Emanuel Rosen
Marketing without Advertising, by Michael Phillips
BIZ Dev 3.0: Changing Business as We Know It, by Brad Keywell
Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood, by
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You., by Seth Godin
The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
Word of Mouth Marketing, by Jerry R. Wilson
Ice to the Eskimos: How to Market a Product Nobody Wants, by Jon Spoelstra
| | | | | | Keywords
Word-of-mouth advertising, Marketing, Business / Economics / Finance, Business & Economics, Sales & Selling - Techniques, Advertising & Promotion, Sales & Selling - General, Marketing, Word-of-mouth advertising
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
