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| | Seven Power Strategies for Building Customer Loyalty
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| | by Paul R. Timm
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ZIN Product Number: 10310307
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| | | |  | | | Product Details
 Format: Hardcover, 224 pages
Publisher: AMACOM
ISBN: 081440569X
Release Date: Jan 3, 1996
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| | | |  | | | | Preface | | | An Important Message to Readers | | | Ch. 1 | Getting from Good Intentions to a Strategy | 1 | | Ch. 2 | Strategy 1: Identity Customer Turnoffs | 25 | | Ch. 3 | Strategy 2: Recover Dissatisfied Customers | 44 | | Ch. 4 | Strategy 3: Create Positive Imbalance with Customers | 66 | | Ch. 5 | Strategy 4: Give Customers A-Plus Value | 85 | | Ch. 6 | Strategy 5: Give Customers A-Plus Information | 111 | | Ch. 7 | Strategy 6: Show Customers A-Plus Personality | 131 | | Ch. 8 | Strategy 7: Give Customers A-Plus Convenience | 165 | | Ch. 9 | Actualizing the A-Plus Customer Loyalty Strategy | 181 | | App. A | Sample Generic Consulting Proposal | 207 | | App. B | A Quick Review of the Seven Power Strategies | 211 | | Index | 217 |
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| | | | | | Keywords
Customer loyalty, Customer services, Customer relations, Business / Economics / Finance, Business & Economics, Customer Service, Marketing - General, Advertising & Promotion, Sales & Selling - General, Customer services, Customer relations, Customer loyalty
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