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Quotations

"A torn jacket is soon mended; but hard words bruise the heart of a child."

  Henry Wadsworth Longfellow

 

 

Smoke Gets in Your Eyes:
Branding, and Design in Cigarette Packaging

 
  by Michael Thibodeau, Jana Martin
 
 
 Take A Trip Around The Word
Take A Trip Around The Word
Product
Take A Trip Around The Word
Take A Trip Around The Word
Take A Trip Around The Word
  
  
  
Take A Trip Around The Word
Take A Trip Around The Word 


ZIN Product Number: 10262275

 
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 FastFind Line
Inverse Black Hole
By the Numbers
By the Numbers
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Reader's Corner
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By The Numbers
 Product Details

  Format: Hardcover, 144 pages
  Publisher: Abbeville Press, Incorporated
  ISBN: 0789206404
  Release Date: Jan 9, 2000


 
 
Cover to Cover
 From The Publisher
For more than a hundred years, the well-heeled cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of people in as many different cultures as possible. The result is compelling graphic design that employs a startling range of images, from saints to skeletons, golden bats to butterflies, tartans to top hats. This compendium of some of the best examples is an addictively entertaining resource for designers, typographers, commercial artists, and branding professionals, as well as collectors.

Complementing the striking images is a flavorful text that explores the changing ways that specific cigarette brands have been promoted over the years. What factors distinguish a successful brand from a flop? Who smokes Life cigarettes, and who picks up a pack of Death instead? Why did the industry market both Uptown and Downtown brands simultaneously? What makes certain symbols popular across far-flung national boundaries—Tiger cigarettes, for example, pop up from Latin America to Indonesia. And how much has the packaging contributed to the fact that cigarettes are still consumed with fervor by people all around the world, regardless of class, culture, and the well-known health risks?


 
 
The Reader's Corner
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Table of Contents
 Preface

Introduction

Orientalism

The Lure of the Sea

Snob Appeal

Politics and Propaganda

Fast Forward

The Good Life

Straight from Eden

Cigarette Indians

Character packs

Wish You Were Here

Superlatives

The Anti-Packs

A Collector's Guide

Index

Author Biography: Michael Thibodeau who lives in New York, is a graphic designer and brand identity consultant, as well as an avid accumulator of cigarette ephemera. Writer Jana Martin lives in Brooklyn.

 

 
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 Keywords
Packaging, Cigarettes, Cigarettes, Packaging, Advertising Art, Antiques / Collectibles, Commercial - Advertising, Advertising, Design - General, Graphic Arts - General, Art, General, Antiques & Collectibles, Packaging, Cigarettes

 
 
 FastFind Line
Inverse Black Hole
By the Numbers
By the Numbers
Cover To Cover
Cover to Cover
Reader's Corner
Reader's Corner
Table of Contents
Table of Contents
Related Reading
Related Reading
Inverse Black Hole
FastFind Line
 
 


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