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"We're a sentimental people. We like a few kind words better than millions of dollars given in a humiliating way."
- Gamal Abdel Nasser,
on refusing Western economic assistance,
'Realites,
' January 20,
1969
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ZIN Product Number: 10260161
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| | | |  | | | Product Details
 Format: Textbook Paperback, 1st ed., 2
Edition: 1 ED
Publisher: Wiley, John & Sons, Incorporated
ISBN: 0787952486
Release Date: Jan 3, 2001
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 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | Introduction: Designing and Producing Successful Special Events.
Understanding the Four Phases of Event Management.
Designing Your Special-Event Timeline.
Learning from Your Organization's Past Performance.
Preparing Needs Assessment and Your Case for Support.
Planning and Managing to Achieve Your Goals.
Selecting the Right Event.
Creating Your Budget.
Building Effective Teams.
Revising the Timeline to Stay on Track.
Constructing and Managing Your Marketing and Communications Plans.
Creating Compelling Promotional Materials.
Managing the Necessary Paperwork.
Managing the Details.
Handling Surprises and Contingencies.
Thanking, Acknowledging, and Reporting.
Conclusion: Applying Your Newly Gained Experience.
Resources.
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| | | | | | Keywords
Planning, Management, Special events, Planning, Management, Special events, Special events, Planning, Management, Business / Economics / Finance, Business & Economics, Public Relations, Customs & Traditions, Nonprofit Organizations & Charities
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