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"He that loveth a book will never want a faithful friend, a wholesome counsellor, a cheerful companion, an effectual comforter."
- Dr. Isaac Barrow,
quoted in Fifty Years of Sheffield Church Life 1866-1916 by Rev. W. Odom
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ZIN Product Number: 10252643
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| | | |  | | | Product Details
 Format: Audio
Edition: 4 Cassettes
Publisher: Reef Audio
ISBN: 0786110953
Release Date: Jan 8, 1997
| |  | | | From The Publisher
Discover the secrets of the most successful home-based entrepreneurs. Their proven techniques can unlock the potential of your small business. Quit wasting time and money on strategies that will not and cannot work for you. Instead, unleash the powerful guerrilla marketing weapons described in this information-packed volume. Exploit eleven proven methods, described here with examples drawn from real-life experiences.
| | | | Annotation
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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| | | |  | | | | Introduction | 1 | | 1 | Positioning | 7 | | 2 | Customer Service | 23 | | 3 | Word of Mouth | 33 | | 4 | Publicity | 45 | | 5 | Printed Materials | 65 | | 6 | Direct Mail | 85 | | 7 | Newsletters | 107 | | 8 | Classified Ads | 127 | | 9 | Networking | 141 | | 10 | Telephone | 155 | | 11 | Closing the Sale | 169 |
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| | | | | | Keywords
Audio Adult: Books On Tape, Audio - Nonfiction (Unabridged), Business & Economics, Marketing - General, Home-based Businesses, Management, Marketing, Home-based businesses
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