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"I take the view, and always have, that if you cannot say what you are going to say in twenty minutes you ought to go away and write a book about it."
- Lord Brabazon
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ZIN Product Number: 10230380
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| | | |  | | | Product Details
 Format: Textbook Paperback, 320 pages
Publisher: SAGE Publications
ISBN: 0761916938
Release Date: Jan 12, 2001
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| | | |  | | | | Acknowledgments | | | 1 | Introduction | 1 | | 2 | Market Orientation: The Construct, Research Propositions, and Managerial Implications | 7 | | 3 | The Effect of Market Orientation on Business Profitability | 45 | | 4 | Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis | 79 | | 5 | Market Orientation: Antecedents and Consequences | 103 | | 6 | Market Orientation, Performance, and the Moderating Influence of Competitive Environment | 135 | | 7 | Does Market Orientation Matter for Small Firms? | 167 | | 8 | Market Orientation and Business Performance: An Analysis of Panel Data | 195 | | 9 | Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales | 217 | | 10 | Market Oriented Is Not Enough: Build a Learning Organization | 237 | | 11 | The Influence of Market Orientation on Channel Relationships: A Dyadic Examination | 267 | | App | Publication History | 303 | | Author Index | 305 | | Subject Index | 312 | | About the Authors | 319 |
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| | | | | | Keywords
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