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"I have learned to use the word impossible with the greatest caution."
- Wernher von Braun
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ZIN Product Number: 10228421
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| | | |  | | | Product Details
 Format: Paperback, 263 pages
Publisher: Prima Communications, Inc.
ISBN: 0761520295
Release Date: Jan 11, 1997
| |  | | | In Brief
The difference between success and failure in today's competitive marketplace can often be measured in customer satisfaction. The companies that prosper are the ones that have found ever more creative ways to maintain and grow their customer base. In 1,001 Ways to Keep Customers Coming Back, you will find the best customer-retention techniques used today by such companies as Levi Strauss, Nordstrom, Fidelity Investments, Sprint, and scores of others. Insightful, entertaining, and timely, this book offers a wealth of proven strategies organized by eight guiding principles of customer retention: giving more bang for the buck, creating communities of interest, standing behind your product, practicing philanthropic giving, rewarding loyalty, making it convenient to come back, notifying when it's time to buy, and listening to the voice of the customer.
| | | | From The Publisher
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
Creating products/services tailored to your customers' needs
Recognizing and rewarding your most profitable trophy customers
Using three kinds of guarantees to build customer trust
Turning first-time customers into frequent buyers
And much more!
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| | | | | | Keywords
Consumer satisfaction, Customer services, Customer relations, Customer loyalty, Customer Service, Business / Economics / Finance, Business & Economics, Management - General, Marketing - Multilevel, Consumer satisfaction, Customer services, Customer relations, Customer loyalty, Customer Service, Business / Economics / Finance, Business & Economics, Management - General, Marketing - Multilevel, Customer services, Customer relations, Consumer satisfaction, Customer loyalty
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