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"Happy are the people whose annals are blank in history books."
- Thomas Carlyle
(1795 - 1881)
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ZIN Product Number: 10215674
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| | | |  | | | Product Details
 Format: Compact Disc
Edition: Abridged, 2 CDs
Publisher: Simon & Schuster Audio
ISBN: 0743504232
Release Date: Jan 2, 2000
| |  | | | In Brief
Author, idea merchant, and change agent, Seth Godin challenges marketers to "unleash the ideavirus" to spread their ideas -- and products -- faster by getting customers to do it for them.
| | | | From The Publisher
"Godin says the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. Unleashing the Ideavirus is a manifesto that shows how the ideas can become contagious." "In lively detail, Godin looks at the ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission) and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers."--BOOK JACKET.
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| | | |  | | | The Word On The Street
Jay Levinson, author of Guerrilla Marketing: Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin. —Jay Levinson
| |  | | | Accreditation
Seth Godin is the author of numerous books, including the national bestseller, Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! before leaving early in 2000 to devote time to writing and speaking.
| |  | | | | Foreword | 13 | | Introduction | 15 | | Sect. 1 | Why Ideas Matter | 17 | | Sect. 2 | How To Unleash An Ideavirus | 47 | | Sect. 3 | The Ideavirus Formula | 93 | | Sect. 4 | Case Studies and Riffs | 119 | | Acknowledgments | 213 | | Index | 217 |
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Audio Adult: Books On Tape, Audio - Business / Professional, Business & Economics, Marketing - General, Personal Growth - Self-Esteem, Self-Help, Audio Adult: Books On Tape, Audio - Business / Professional, Business & Economics, Marketing - General, Personal Growth - Self-Esteem, Self-Help
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