0743227905,The Big Red Fez: How to Make Any Web Site Better,The,Big,Red,Fez:,How,to,Make,Any,Web,Site,Better,buy,book,books,purchase,read,Seth Godin
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Quotations

"Life is like an overlong drama through which we sit being nagged by the vague memories of having read the reviews."

  John Updike

 

 

The Big Red Fez:
How to Make Any Web Site Better

 
  by Seth Godin
 
 
 Take A Trip Around The Word
Take A Trip Around The Word
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Take A Trip Around The Word
Take A Trip Around The Word
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 FastFind Line
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By The Numbers
 Product Details

  Format: Paperback, 112 pages
  Edition: FIRESIDE
  Publisher: Simon & Schuster Trade Paperbacks
  ISBN: 0743227905
  Release Date: Jan 11, 2001


 
 
Cover to Cover
 From The Publisher
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.


 
 
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All Topics > Computers & Internet > Digital Business & Culture > Web Marketing


 
 
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 Keywords
Web sites, Design, Computer Networks, Business / Economics / Finance, Business & Economics, E-Commerce - Internet Marketing, Internet - Web Site Design, Advertising & Promotion, Computers, Web sites, Design, Computer Networks, Business / Economics / Finance, Business & Economics, E-Commerce - Internet Marketing, Internet - Web Site Design, Advertising & Promotion, Computers, Design, Web sites

 
 
 FastFind Line
Inverse Black Hole
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Reader's Corner
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