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"Show me a hero and I will write you a tragedy."
- F. Scott Fitzgerald
(1896 - 1940)
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ZIN Product Number: 10186235
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| | | |  | | | Product Details
 Format: Hardcover, 256 pages
Publisher: Simon & Schuster Trade
ISBN: 0684856360
Release Date: Jan 11, 2001
Average Reader Review:   (Based on 10 reviews.)
| |  | | | In Brief
Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission marketing" -- a strategy that has proved successful for such companies as Bell Atlantic, American Airlines, and American Express. In his enlightening and entertaining book, Godin details how to market only to those who volunteer for it, involving them in an interactive marketing campaign.
| | | | From The Publisher
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale.
| | | | Annotation
...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...
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 | | | | | Number of Reviews: 10 Average Rating:
One of the two best marketing books I've read
-- A reviewer, a business owner in New York, August 27, 1999
Also Recommended: Radical Marketing
One of the two best marketing books I've read
-- A reviewer, a business owner in New York, August 27, 1999
Also Recommended: Radical Marketing
A new-age direct marketing idea
-- Biswajit Dey, November 28, 1999
Also Recommended: 'Being Direct' by Lester Wunderman; 'Commonsense Direct Marketing' by Drayton Bird
A new-age direct marketing idea
-- Biswajit Dey, November 28, 1999
Also Recommended: 'Being Direct' by Lester Wunderman; 'Commonsense Direct Marketing' by Drayton Bird
A Lightning Bolt in the Clear Blue Sky
-- Dave Lantz, July 3, 2001, March 20, 2002
Also Recommended: Solution Selling - Michael Bosworth; Crossing the Chasm - Geoffrey Moore; Accidental Empires - Robert Cringley
A Lightning Bolt in the Clear Blue Sky
-- Dave Lantz, July 3, 2001, March 20, 2002
Also Recommended: Solution Selling - Michael Bosworth; Crossing the Chasm - Geoffrey Moore; Accidental Empires - Robert Cringley
Heavy on Hype....
-- Jack Skeels, business school professor, January 11, 2000
Also Recommended: Adaptive Enterprise
Heavy on Hype....
-- Jack Skeels, business school professor, January 11, 2000
Also Recommended: Adaptive Enterprise
An Approach Which Touches The Hearts of Men & Women!
-- Martha, a rep. for Int'l Credit Repair!, March 20, 2002
Also Recommended: The Bible!
An Approach Which Touches The Hearts of Men & Women!
-- Martha, a rep. for Int'l Credit Repair!, March 20, 2002
Also Recommended: The Bible!
| |  | | | The Word On The Street
Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to-in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it. -- (William C. Taylor, Founding Editor, Fast Company) —William C. Taylor
Advertisers are going to have to learn how to deliver messages with frequency and low cost if they areto cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea. -- (Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world, author of Being Direct) —Lester Wunderman
The principles of permission marketing are incredibly valuable to everyone involved in media today. -- (Robert Tercek, SVP Digital Media, Sony Pictures Entertainment) —Robert Tercek
Permission Marketing is a testament to Godin's profound grasp of digital marketing. “Interruption Marketers” everywhere would do well to read this book. -- (Mark Kwamme, CEO, CKS Group) —Mark Kwamme
Finally, here's a measurable method for marketing in a world filled with clutter. -- (Eric Hippeau, Chaiman, Ziff Davis Inc.) —Eric Hippeau
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
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All Topics > Business & Investing > Marketing & Sales > Marketing > General
| | | | These specific items are very similiar:
Permission Marketing: Turning Strangers into Friends, and Friends into Customers , by Seth Godin
Permission Marketing: Turning Strangers into Friends, and Friends into Customers , by Seth Godin
| | | | | | People like you also bought:
Permission-Based E-Mail Marketing That Works, by Dearborn Financial Institute
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You., by Seth Godin
The One to One Future: Building Relationships One Customer at a Time, by Don Peppers
Enterprise One to One: Tools for Competing in the Interactive Age, by Don Peppers
Unleashing the Ideavirus, by Seth Godin
Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company, by Seth Godin
Internet Direct Mail: The Complete Guide to Successful E-Campaigns, by Robert W. Bly
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth, by George Silverman
The Anatomy of Buzz: How to Create Word-of-Mouth Marketing, by Emanuel Rosen
| | | | | | Keywords
Relationship marketing, Marketing, Business / Economics / Finance, Business & Economics, Marketing - General, Advertising & Promotion, Business
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