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"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects."
- Excerpt from the notebooks of Lazarus Long,
from Robert Heinlein's 'Time Enough for Love'
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ZIN Product Number: 10185855
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| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 259 pages
Publisher: Simon & Schuster
ISBN: 0684849194
Release Date: Jan 7, 1998
Average Reader Review:  (Based on 6 reviews.)
| |  | | | From The Publisher
In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world¦s poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the ¦Triad¦ of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies -- four of them in Asia -- and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a ¦time-phased¦ global strategy for synchronizing a firm¦s investments with the progress of emerging middle classes.
Winning the Global Game demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.
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 | | | | | Number of Reviews: 6 Average Rating:
Key Concepts in Thinking Globally
-- A reviewer, a global business executive, October 25, 1999
Also Recommended: The Lexus & the Olive Tree; T. Friedman
Key Concepts in Thinking Globally
-- A reviewer, a global business executive, October 25, 1999
Also Recommended: The Lexus & the Olive Tree; T. Friedman
An Outstanding Book for a Wide Audience
-- Mark Bell, a historian at Oxford University, March 10, 1999
An Outstanding Book for a Wide Audience
-- Mark Bell, a historian at Oxford University, March 10, 1999
Packed Full of Fresh Insights--very uplifting
-- Perry M Smith, author-Rules and Tools for Leaders, March 5, 1999
Also Recommended: The Art of the Long View. The World in 2020.
Packed Full of Fresh Insights--very uplifting
-- Perry M Smith, author-Rules and Tools for Leaders, March 5, 1999
Also Recommended: The Art of the Long View. The World in 2020.
| |  | | | The Word On The Street
Jeff Rosensweig delivers an important message to business leaders: the developing nations of the earth offer enormous opportunities for profit and for doing good. —Jimmy Carter
Business leaders are often urged to 'think globally' or to 'think strategically about the future.' Jeffrey Rosenweig helps you do just that in this important book. He communicates with intelligence, clarity, and compassion. —Bernard A. Marcus
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| | | | | | Keywords
Economic forecasting, Management, International business enterprises, Twenty-first century, Forecasts, International business enterpr, Management, Economic forecasting, Twenty-first century, Forecasts, Corporate Planning, International Marketing, Business / Economics / Finance, Business & Economics, Corporate & Business History - Strategies, Structural Adjustment, International - General, International - Marketing, Economic forecasting, Management, International business enterprises, Twenty-first century, Forecasts
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