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"Read not books alone, but men, and amongst them chiefly thyself. If thou find anything questionable there, use the commentary of a severe friend rather than the gloss of a sweet lipped flatterer; there is more profit in a distasteful truth than in deceitful sweetness."
- Francis Quarles
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ZIN Product Number: 10184315
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| | | |  | | | Product Details
 Format: Paperback, 480 pages
Publisher: Simon & Schuster
ISBN: 0684800276
Release Date: Jan 1, 1994
| |  | | | In Brief
The authors argue that "a handful of giant corporations have increasedthe scale and sophistication of their operations and consequently have globally accelerated cultural and economic integrating processes. . . . {The book presents profiles of} Sony, Bertelsmann, Philip Morris, Ford, and Citibank." (Libr J) Index.
| | | | From The Publisher
From Richard J. Barnet, coauthor of the groundbreaking bestseller Global Reach, and John Cavanagh comes an authoritative portrait of global corporations as they have evolved over the last twenty years - replacing national power; controlling the flow of money, goods, and information across the world; and dominating the fate of the world's economy and people. On the threshold of a new century, the world is shrinking fast, but it is not coming together. Global Dreams explores the many different ways in which the global economy shapes our lives, changing politics, work, and families in the United States and throughout the world, including: How the integrated global production system is creating a job crisis that affects every American; how a few corporations, thanks to their control of earth-spanning technologies, control a global commercial culture that can penetrate any village or neighborhood; how the clash of global commercial culture and traditional societies is unleashing fundamentalist backlash and political conflict; how great corporations have become less and less accountable to public authorities everywhere, and what this means for the environment job opportunities, and our economic future; how "globalization," the business buzzword of the decade, is creating not a global village but a divided planet in the grip of global gridlock. With major profiles of five of these corporations based on hundreds of interviews on four continents, Richard J. Barnet and John Cavanagh reveal how a few hundred companies with worldwide connections dominate the four intersecting webs of global commercial activity that make up the new world economy. In the Global Cultural Bazaar the focus is on Sony and Bertelsmann as they compete with Philips, Time Warner, Matsushita, Disney, and the other giants in the global market for education and entertainment. In the Global Shopping Mall, the frontrunner is Philip Morris against RJR Nabisco, Nestle, Sara Lee, and H. J. Heinz in the batt
| | | | Annotation
An authoritative portrait of the global corporations as they have evolved--replacing national power; controlling the world's money, assets, goods, and information; and dominating the fate of the world's economy and people. Barnet is the co-author of Global Reach.
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| | | |  | | | | Introduction: The Age of Globalization | 13 | | Pt. 1 | Global Images, Global Beat | 23 | | 1 | Global Dreams | 25 | | 2 | The Technology of Pleasure | 42 | | 3 | A Small Town Global Giant | 68 | | 4 | Of the Making of Books | 90 | | 5 | If Music Be the Food of Love | 112 | | 6 | Global Entertainment and Local Taste | 137 | | Pt. 2 | The Global Shopping Mall | 161 | | 1 | The Global Customer | 163 | | 2 | Marlboro Country | 184 | | 3 | The Global Grocer | 208 | | 4 | A Matter of Taste | 233 | | Pt. 3 | The Global Workplace | 257 | | 1 | Mass Production in Postmodern Times | 259 | | 2 | The New Division of Labor and the Global Job Crisis | 283 | | 3 | The Transformed Workplace | 310 | | 4 | Politics, Markets, and Jobs | 339 | | Pt. 4 | Global Money | 359 | | 1 | Bankers in a World of Debt | 361 | | 2 | Money Without a Home | 385 | | 3 | Global Finance and America's Banking Crisis | 403 | | Conclusion: Global Thinking in a Disorderly World | 419 | | Notes | 431 | | Selected Bibliography | 459 | | Index | 466 |
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| | | | | | Keywords
1945-, Case studies, Economic history, International business enterprises, Business/Economics, Business / Economics / Finance, Industries - General, International - General, Economics - General, 1945-, Case studies, Economic history, International business enterprises
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