|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"Never judge a book by its movie."
- J. W. Eagan
| | | |
|
| | Hey, Whipple, Squeeze This:
A Guide to Creating Great Ads
| |
| | by Luke Sullivan
|
|
|
ZIN Product Number: 10126954
| eBay (last 12 months) | | Auctions: | | 78 | | Price Range: | | $0.03 - 0.03 | | | | Craigslist (last 12 months) | | Classifieds: | | 18 | | Price Range: | | $0.03 - 0.09 | | | | Amazon Used (last 12 months) | | Auctions: | | 35 | | Price Range: | | $0.03 - 0.03 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 56 | | MSN listings (non-affiliate) | | 45 | | Yahoo listings (non-affiliate) | | 31 | | |
| | 
| | | |  | | | Product Details
 Format: Paperback, 1st ed., 255 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 0471293393
Release Date: Jan 2, 1998
Average Reader Review:  (Based on 3 reviews.)
| |  | | | From The Publisher
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
| |  | | |
 | | | | | Number of Reviews: 3 Average Rating:
'Converting Gas (or Bile) Into Creative Juices'
-- Arlene Pedrosa, a vagabond copywriter, December 8, 2000
Rules of great Adverrtising
-- Elizabeth, February 14, 2000
Hey, People, Read This: Learn how to create a great ad.
-- Misha, a (former) advertising exec in NY, June 13, 2000
| |  | | | | Preface | | | Ch. 1 | Salesmen Don't Have to Wear Plaid: Selling without selling out | 1 | | Ch. 2 | A Sharp Pencil Works Best: Some thoughts on getting started | 15 | | Ch. 3 | A Clean Sheet of Paper: Making an ad - the broad strokes | 33 | | Ch. 4 | Write When You Get Work: Making an ad - some finer touches | 71 | | Ch. 5 | In the Future, Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials | 103 | | Ch. 6 | Radio Is Hell. But It's a Dry Heat: Some advice on working in a tough medium | 129 | | Ch. 7 | "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore.": Working out past the edge | 151 | | Ch. 8 | Only the Good Die Young: The enemies of advertising | 157 | | Ch. 9 | Pecked to Death by Ducks: Presenting and protecting your work | 181 | | Ch. 10 | A Good Book or a Crowbar: Some thoughts on getting into the business | 215 | | Ch. 11 | Making Shoes versus Making Shoe Commercials: Is this a great business or what? | 231 | | Suggested Reading | 235 | | Bibliography | 237 | | Acknowledgments | 240 | | Notes | 242 | | Ad Credits | 246 | | Index | 249 |
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Advertising
| | | | People like you also bought:
Truth, Lies, and Advertising: The Art of Account Planning, by Jon Steel
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century, by Jim Aitchison
The Copywriter's Bible, by Designers and Art Directors Association
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking (an Adweek Book), by Tom Monahan
Unknown Title
Ogilvy on Advertising, by David Ogilvy
How to Get Ideas, by Jack Foster
A Technique for Producing Ideas REISSUE, by James Webb Young
How to Put Your Book Together and Get a Job in Advertising, by Maxine Paetro
| | | | | | Keywords
Advertising copy, Advertising, Business / Economics / Finance, Business & Economics, Advertising & Promotion, Advertising copy, Advertising copy, Advertising, Business / Economics / Finance, Business & Economics, Advertising & Promotion, Advertising copy, Advertising, Business / Economics / Finance, Business & Economics, Advertising & Promotion
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
