|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"Quotation ... A writer expresses himself in words that have been used before because they give his meaning better than he can give it himself, or because they are beautiful or witty, or because he expects them to touch a cord of association in his reader, or because he wishes to show that he is learned and well read. Quotations due to the last motive are invariably ill-advised; the discerning reader detects it and is contemptuous; the undiscerning is perhaps impressed, but even then is at the same time repelled, pretentious quotations being the surest road to tedium."
- Henry W. Fowler,
A Dictionary of Modern English Usage
(1926)
| | | |
|
| | A Genie's Wisdom:
A Fable of how a CEO Learned to Be a Marketing Genius
| |
| | by Jack Trout
|
|
|
ZIN Product Number: 10126346
| eBay (last 12 months) | | Auctions: | | 70 | | Price Range: | | $0.01 - 0.33 | | | | Craigslist (last 12 months) | | Classifieds: | | 23 | | Price Range: | | $0.06 - 0.08 | | | | Amazon Used (last 12 months) | | Auctions: | | 303 | | Price Range: | | $0.33 - 0.01 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 415 | | MSN listings (non-affiliate) | | 39 | | Yahoo listings (non-affiliate) | | 18 | | |
| | 
| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 112 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 047123608X
Release Date: Jan 5, 1994
| |  | | | From The Publisher
A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Author Biography: Jack Trout (Greenwich, CT) is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in thirteen countries. Recognized as a top marketing guru, Trout popularized the idea of "positioning" products in the minds of customers. He is the author of numerous books on the art of marketing, including Positioning: The 22 Immutable Laws of Marketing, The Power of Simplicity, Differentiate or Die: Survival in Our Era of Killer Competition (Wiley: 0-471-35764-2), and Big Brands, Big Trouble: Lessons Learned the Hard Way (Wiley: 0-471-26303-6).
| |  | | |
 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | Introduction: The Story Behind the Fable
Chapter 1. The Arrival
Chapter 2. What Is the Essence of Marketing?
Chapter 3. What's Branding All About?
Chapter 4. What Should be my Product Strategy?
Chapter 5. How Do I Get my Pricing Right?
Chapter 6. Are There Limits to Growth?
Chapter 7. What is Good Research?
Chapter 8. How Do I Evaluate Advertising?
Chapter 9. How to Pick the right Medium?
Chapter 10. How Important are Logos?
Chapter 11. What Mistakes are Made Most Often?
Epilogue
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Marketing > General
| | | | People like you also bought:
The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore
Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith
Why We Buy: The Science of Shopping, by Paco Underhill
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, by Stephen E. Heiman
| | | | | | Keywords
Business/Economics, Business / Economics / Finance, Marketing - General, Decision making, Management, Marketing, Brand name products, Business/Economics, Business / Economics / Finance, Business & Economics, Marketing - General, Marketing, Management, Decision making, Brand name products, Business / Economics / Finance, Business & Economics, Marketing - General
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
