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"A book may be compared to your neighbor; if it be good, it cannot last too long; if bad, you cannot get rid of it too early."
- Rupert Brooke
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ZIN Product Number: 10126267
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| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 256 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 0471225800
Release Date: Jan 1, 2000
| |  | | | From The Publisher
Famed marketing guru Sam Hill, whom Fortune has called a "Madison Avenue Bigfoot" and a "Top Ten Mind," offers an enlightened look into the future and reveals the trends that will have the biggest impact on marketing, brand management, and product development over the next decade. He sifts through the fads to uncover the important and lasting movements, and gives marketing professionals a whirlwind tour of the fundamental changes to come and the consumer trends those changes will lead to.
With an eye toward the future, Hill explains not just the trends themselves but also the worldwide forces that lie beneath them -- rapid population growth, exponentially better technology, urbanization, globalization, and interconnectedness. Packed with over 2,000 statistics and examples, Sixty Trends in Sixty Minutes looks at the opportunities these trends create and how to realize them. Savvy marketers would be wise to study the powerful global forces that are changing our world today in order to learn who their customers will be tomorrow.
Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and presents case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace.
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| | | |  | | | | Ch. 1 | Is Purple the Next Black? | 1 | | Ch. 2 | The Trendmeister Hall of Fame | 5 | | Ch. 3 | Fads, Fashion, and History | 15 | | Ch. 4 | Economic and Geopolitical Trends | 23 | | Ch. 5 | Technology Trends | 51 | | Ch. 6 | Societal Trends | 89 | | Ch. 7 | Consumer Trends | 123 | | Ch. 8 | Business Trends | 157 | | Ch. 9 | Workplace Trends | 193 | | Ch. 10 | Trendblasting | 221 | | Ch. 11 | Final Thoughts | 229 | | Acknowledgments | 233 | | Notes | 237 | | Selected Sources | 241 | | Index | 275 |
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