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"In the beginning was the word. But by the time the second word was added to it, there was trouble. For with it came syntax..."
- John Simons
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| | Disruption:
Overturning Conventions and Shaking up the Marketplace
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| | by Jean-Marie Dru
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ZIN Product Number: 10125503
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| | | |  | | | Product Details
 Format: Hardcover, 239 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 0471165654
Release Date: Jan 4, 2002
| |  | | | In Brief
Dru discusses current and future strategies in "international advertising. His . . . concept of 'disruption' is a three-step reasoning process for creating a set of new visions for successful growth." (Libr J) Bibliography. Index.
| | | | From The Publisher
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.
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| | | |  | | | THE ROAD TO DISRUPTION.
Retrospective.
Discontinuity.
THE DISRUPTION DISCIPLINE.
Disruption.
Convention.
Vision.
DISRUPTION IN PRACTICE.
Disruption Methodology.
Disruption Sources.
DISRUPTION AND THE ROAD AHEAD.
Disruption in the Information Age.
Disruption and the Role of the Agency.
Disruption Web Site.
Acknowledgements.
Bibliography.
Advertising Campaigns.
Index.
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