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"In every fat book there is a thin book trying to get out."
- Unknown
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ZIN Product Number: 10124991
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| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 416 pages
Publisher: Wiley, John & Sons, Incorporated
ISBN: 0471123005
Release Date: Jan 11, 1997
Average Reader Review:    (Based on 5 reviews.)
| |  | | | From The Publisher
From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightening rod for many of the most important and controversial social and economic issues of post-WWII American life.
In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working class family in New Jersey to the pinnacle of fame and power as the head of the billion dollar business bearing her name. In Martha Inc., Byron shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew. Out of an imagined bliss, Martha created a media and merchandising empire devoted to the celebration of home, food, and family.
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 | | | | | Number of Reviews: 5 Average Rating:
True face of Martha
-- A reviewer, June 2, 2002
Conscientious Mother Martha
-- Constance Rodman Theodore, an art historian. MS is art., May 30, 2002
NOT A GOOD THING
-- Margretta Johns, morbidly interested in home repair, May 15, 2002
Chris Byron--Uncredible
-- Nancie White, May 15, 2002
Reality
-- Rachel, May 23, 2002
| |  | | | The Word On The Street
In this spectacular book, Christopher Byron gets all the way to the heart of Martha Stewart. (David McClintick, author,Indecent Exposure) —David McClintick
| |  | | | Prologue. 1. Nancy Drew and the Case of the Hidden Childhood. 2. A Model Life. 3. To Wall Street. 4. The Page Turns. 5. A Nascent Empire: The Martha Moment Is Born. 6. Who's Afraid of Virginia Woolf? 7. Making the Best-Seller List. 8. Kmart Calls. 9. How to Negotiate a Contract. 10. Strategy: Get Others to Pay. 11. Controlling the Stress Lines. 12. No Good Deed Goes Unpunished. 13. Time Takes Martha. 14. Martha Takes TV. 15. In the Company of Women. 16. Scheming Times. 17. A Taxing Situation. 18. Time Takes a Licking. 19. Labor Relations. 20. When Being in the Public Eye Is Not a Good Thing. 21. From Wall Street to Main Street. 22. To the Ends of the Earth. Epilogue. Acknowledgments. Source Notes. Index.
| |  | | | Find similiar books in these subject areas:
All Topics > Biographies & Memoirs > Professionals & Academics > Business
All Topics > Biographies & Memoirs > Specific Groups > Women
All Topics > Biographies & Memoirs > People, A-Z > ( S ) > Stewart, Martha
All Topics > Business & Investing > Biographies & Primers > Strategy & Competition
All Topics > Business & Investing > General
All Topics > Business & Investing > Management & Leadership > Motivational
All Topics > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
All Topics > Home & Garden > Expert Advice > Martha Stewart
| | | | These specific items are very similiar:
Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia , by Christopher M. Byron
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| | | | | | Keywords
United States, Home economists, Businesswomen, Stewart, Martha, Martha Stewart Living Omnimedia, Entrepreneurship, Stewart, Martha, Martha Stewart Living Omnimedi, Home economists, United States, Biography, Entrepreneurship Of Specific Groups, Home Economics (General), Business / Economics / Finance, Business & Economics, Motivational, Corporate & Business History - Strategies, Industries - Media & Communications Industries, Biography & Autobiography, Business, Women
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