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"Whatever we well understand we express clearly, and words flow with ease."
- Nicholas Boileau
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ZIN Product Number: 10122830
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| | | |  | | | Product Details
 Format: Paperback, 240 pages
Edition: REPRINT
Publisher: Dutton/Plume
ISBN: 0452264189
Release Date: Jan 4, 2000
| |  | | | Annotation
Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.
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