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"All I really need to know about how to live and what to do and how to be I learned in kindergarten. Remember the Dick-and-Jane books and the first word you learned--the biggest word of all--look."
- Robert Fulghum
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| | The Tipping Point:
How Little Things Can Make a Big Difference
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| | by Malcolm Gladwell
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ZIN Product Number: 10074407
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| | | |  | | | Product Details
 Format: Paperback, 304 pages
Publisher: Little, Brown & Company
ISBN: 0316346624
Release Date: Jan 2, 2000
Average Reader Review:   (Based on 5 reviews.)
| |  | | | In Brief
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.
| | | | From The Publisher
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
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 | | | | | Number of Reviews: 5 Average Rating:
I Was Forced to Read This Book!
-- A reviewer, research scientist & business owner, April 28, 2000
Also Recommended: Megabrain
Epidemics as an Analogy for Systems Dynamics
-- Donald Mitchell, a business book author from Boston, June 20, 2000
Also Recommended: The Fifth Discipline; The Fifth Discipline Fieldbook; and The Dance of Change
Brilliant & Comprehensive
-- Jenne Meyer, an info junky, October 10, 2000
Imaginative 
-- Neil Fein, a reader, December 18, 2001
Interesting, but not all I'd hoped for.
-- Roger Herman, a CEO in Greensboro, NC, March 19, 2001
| | | | The Reader's Catalog
A New Yorker writer applies chaos theory to social phenomena, arguing that individual actions have far-reaching consequences. "What makes his book so appealing is the way he approaches his subject. Instead of breathing heavily and shouting the implications of his theory, he follows the precept of his subtitle and explores the little things that make a big difference"—Christopher Lehmann-Haupt, The New York Times
| |  | | | The Word On The Street
The Tipping Point is one of those rare books that change the way you think about, well, everything. The book sets out to explain nothing less than why human beings behave the way they do and astonishingly, Malcolm Gladwell has the smarts and panache to pull it off.
— (Jeffrey Toobin, author of A Vast Conspiracy: The Real Story of the Sex Scandal That Nearly Brought Down a President ) —Jeffrey Toobin
| |  | | | | Introduction | 3 | | | | | | 1 | The Three Rules of Epidemics | 15 | | 2 | The Law of the Few: Connectors, Mavens, and Salesmen | 30 | | 3 | The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus | 89 | | 4 | The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime | 133 | | 5 | The Power of Context (Part Two): The Magic Number One Hundred and Fifty | 169 | | 6 | Case Study: Rumors, Sneakers, and the Power of Translation | 193 | | 7 | Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette | 216 | | 8 | Conclusion: Focus, Test, and Believe | 253 | | | | | | Endnotes | 260 | | Acknowledgments | 271 | | Index | 273 |
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| | | | | | Keywords
Social psychology, Causation, Context effects (Psychology), Contagion (Social psychology), Social psychology, Causation, Context effects (Psychology), Contagion (Social psychology), Sociology, Psychology, Social Psychology, Marketing - General, Advertising & Promotion, Sociology - General, Social Science
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