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"I don't worry about getting old. I'm old already. Only young people worry about getting old. When I was 65 I had cupid's eczema. I don't believe in dying. It's been done. I'm working on a new exit. Besides, I can't die now - I'm booked."

  - George Burns

(1896 - 1996)

 

 

No Logo:
Taking Aim at the Brand Bullies

 
  by Naomi Kleinberg
 
 
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Take A Trip Around The Word
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Take A Trip Around The Word
Take A Trip Around The Word
Take A Trip Around The Word
  
  
  
Take A Trip Around The Word
Take A Trip Around The Word 


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 Product Details

  Format: Paperback, 502 pages
  Publisher: Palgrave Global Publishing
  ISBN: 0312421435
  Release Date: Jan 6, 1999

  Average Reader Review: One Thumb UpOne Thumb UpOne Thumb UpOne Thumb UpHalf Thumb Up (Based on 3 reviews.)


 
 
Cover to Cover
 From The Publisher
There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.


 
 
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 Number of Reviews: 3     Average Rating: One Thumb UpOne Thumb UpOne Thumb UpOne Thumb UpHalf Thumb Up

For teachers, politicians, and parents: something to read
   One Thumb UpOne Thumb UpOne Thumb UpOne Thumb UpNo Thumb Up

-- John M. Green, a student (Simon Fraser University), January 3, 2002

Also Recommended: Warrior's Honour by Michael Ignatieff; The Ingenuity Gap by Thomas Homer-Dixon


No logo!
   One Thumb UpOne Thumb UpOne Thumb UpOne Thumb UpOne Thumb Up

-- pigdog, 34 year old software engineer, March 13, 2001

Also Recommended: The Conquest of Cool by Thomas Frank, Heart of Darkness by Joseph Conrad


Marketing gone mad
   One Thumb UpOne Thumb UpOne Thumb UpOne Thumb UpOne Thumb Up

-- Rob D, a disposable worker from NY, June 21, 2001

Also Recommended: 'Nickel and Dimed: On (Not) Getting By In America' by Barbara Ehrenreich; 'Brave New World' by Aldous Huxley; 'Animal Farm' by George Orwell; 'OK Computer' by Radiohead (music)


 
 
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 These specific items are very similiar:

No Logo: Taking Aim at the Brand Bullies , by Naomi Kleinberg

No Logo: Taking Aim at the Brand Bullies , by Naomi Kleinberg

 
 
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You Are Being Lied To

 
 
 Keywords
Politics/International Relations, Politics - Current Events, Political Science, International, Current Affairs, Business Ethics, Business & Economics, International - General

 
 
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