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 | | | |  | | | Product Details
Format: Paperback, 502 pages
Publisher: Palgrave Global Publishing
ISBN: 0312421435
Release Date: Jan 6, 1999
Average Reader Review:     (Based on 3 reviews.)
| |  | | | From The Publisher There's a bad mood rising against the corporate brands. No Logo is the warning on the label.
Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.
Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
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 | | | | | Number of Reviews: 3 Average Rating:     
For teachers, politicians, and parents: something to read     
-- John M. Green, a student (Simon Fraser University), January 3, 2002
Also Recommended: Warrior's Honour by Michael Ignatieff; The Ingenuity Gap by Thomas Homer-Dixon
No logo!     
-- pigdog, 34 year old software engineer, March 13, 2001
Also Recommended: The Conquest of Cool by Thomas Frank, Heart of Darkness by Joseph Conrad
Marketing gone mad     
-- Rob D, a disposable worker from NY, June 21, 2001
Also Recommended: 'Nickel and Dimed: On (Not) Getting By In America' by Barbara Ehrenreich; 'Brave New World' by Aldous Huxley; 'Animal Farm' by George Orwell; 'OK Computer' by Radiohead (music)
| |  | | | Find similiar books in these subject areas:
All Topics All Topics > Business & Investing > Reference > Ethics All Topics > Nonfiction > Current Events > International All Topics > Nonfiction > Politics > General
| | | | These specific items are very similiar:
No Logo: Taking Aim at the Brand Bullies , by Naomi Kleinberg
No Logo: Taking Aim at the Brand Bullies , by Naomi Kleinberg
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You Are Being Lied To
| | | | | | Keywords Politics/International Relations, Politics - Current Events, Political Science, International, Current Affairs, Business Ethics, Business & Economics, International - General
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