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"You ask me why I do not write something....I think one's feelings waste themselves in words, they ought all to be distilled into actions and into actions which bring results."
- Florence Nightingale,
in Cecil Woodham-Smith,
Florence Nightingale,
1951
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ZIN Product Number: 10065525
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| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 490 pages
Publisher: Picador USA
ISBN: 0312203438
Release Date: Jan 6, 1999
| |  | | | From The Publisher
There's a bad mood rising against the corporate brands. No Logo is the warning on the label.
Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.
Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
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| | | | | | Keywords
Business/Economics, Popular Culture, Economics (Specific Aspects), International - Economics, Politics - Current Events, Political Science, Industries - General, Business & Economics, International - Marketing, Labor
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