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"Half of the American people never read a newspaper. Half never voted for President. One hopes it is the same half."
- Gore Vidal,
The World Almanac and Book of Facts,
1993
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ZIN Product Number: 10052857
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| | | |  | | | Product Details
 Format: Paperback, 335 pages
Publisher: MIT Press
ISBN: 0262531399
Release Date: Jan 4, 1994
| |  | | | From The Publisher
Through a series of close readings of two major figures of the modern movement, Adolf Loos and Le Corbusier, Beatriz Colomina argues that architecture only becomes modern in its engagement with the mass media. Architecture is more than buildings that we can experience firsthand, it also exists as a representation through drawings, photographs, writings, films, or advertising. Where conventional criticism portrays modern architecture as a high artistic practice in opposition to mass culture, Colomina sees the emerging systems of communication that have come to define twentieth-century culture - the mass media - as the true site within which modern architecture was produced.
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| | | | | | Keywords
Architecture, Criticism, Planning, Mass media and architecture
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