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"The best part of the fiction in many novels is the notice that the characters are purely imaginary."
- Franklin P. Adams
(1881 - 1960)
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| | The Conquest of Cool:
Business Culture, Counterculture, and the Rise of Hip Consumerism
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| | by Thomas Frank
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ZIN Product Number: 10046711
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| | | |  | | | Product Details
 Format: Paperback, 287 pages
Publisher: University of Chicago Press
ISBN: 0226260127
Release Date: Jan 9, 1997
| |  | | | In Brief
An examination of the 1960s creative revolution, in which the ad industry rejected the same icons it had created a decade earlier, a turn that led to the renegade spirit of today's advertising.
| | | | From The Publisher
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business. In both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision. The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years. The Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade.
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| | | | | | The Reader's Catalog
A history of postwar advertising that shows how the countercultural idiom of the '60s played into the hands of Madison Avenue, which rapidly and efficiently turned revolution into a buzzword of today's hip commercial culture. Frank is the editor of the excellent muckraking quarterly The Baffler, as well as a contributor to such periodicals as The Nation and In These Times
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| | | | | | Keywords
Business/Economics, Business / Economics / Finance, Marketing - General, Business & Economics, Advertising & Promotion, 20th century, History, United States, Advertising, Social conditions, 1980-, Marketing, Subculture, Consumer behavior, 1960-1980
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