0205196616,Elements of Persuasion,Elements,of,Persuasion,buy,book,books,purchase,read,William A. Covino
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"The thought manifests as the word; The word manifests as the deed; The deed develops into habit; And habit hardens into character. So watch the thought and its ways with care, And let it spring from love Born out of concern for all beings."

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Elements of Persuasion

 
  by William A. Covino
 
 
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 FastFind Line
Inverse Black Hole
By the Numbers
By the Numbers
Reader's Corner
Reader's Corner
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Table of Contents
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By The Numbers
 Product Details

  Format: Textbook Paperback, 1st ed., 1
  Publisher: Allyn & Bacon, Inc.
  ISBN: 0205196616
  Release Date: Jan 10, 1999


 
 
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Table of Contents
 All chapters include “Chapter Summary,” “Questions to Ask Yourself About This Chapter,” “Writing Exercise,” and “Persuasive Strategies for Student Writers.”

1. Grammars of Persuasion.
Aristotle's Rhetoric.
Saying Makes It So? Speech Acts and Persuasion.
Kenneth Burke's Dramatism.
Preview of the Following Chapters.

2. Persuasion in the Courtroom: The 1925 Scopes Trial.
A “Duel to the Death”: Background and Significance of the Scopes Trial.
Aristotelian Persuasion in Court.
Speech Acts: Intentions and Interpretations.
The Dramatistic Bible.

3. Neighborhood Persuasions: Jane Austen and Spike Lee
Jane Austen's Persuasion.
Spike Lee's Do the Right Thing.

4. Selling in the Superbowl.
To Please: The Pathos of the Halftime Show.
To Move: Commercials and Kairos.
To Teach: The Ethos of Graphic Information.

5. Persuasion in the Political Scene: The State of the Union Address.
Text of the 1996 State of the Union Address.
Review of the Address.

Glossary.

Index.

 

 
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 Keywords
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 FastFind Line
Inverse Black Hole
By the Numbers
By the Numbers
Reader's Corner
Reader's Corner
Table of Contents
Table of Contents
Related Reading
Related Reading
Inverse Black Hole
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