|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"The way you define yourself as a writer is that you write every time you have a free minute. If you didn't behave that way you would never do anything."
- John Irving
| | | |
|
ZIN Product Number: 10038150
| eBay (last 12 months) | | Auctions: | | 78 | | Price Range: | | $0.06 - 0.05 | | | | Craigslist (last 12 months) | | Classifieds: | | 28 | | Price Range: | | $0.08 - 0.09 | | | | Amazon Used (last 12 months) | | Auctions: | | 55 | | Price Range: | | $0.05 - 0.06 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 80 | | MSN listings (non-affiliate) | | 48 | | Yahoo listings (non-affiliate) | | 60 | | |
| | 
| | | |  | | | Product Details
 Format: Hardcover, 384 pages
Edition: REV
Publisher: Oxford University Press, Incorporated
ISBN: 0195158695
Release Date: Jan 12, 1996
| |  | | | From The Publisher
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
| |  | | |
 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Marketing > Direct
All Topics > Business & Investing > Marketing & Sales > Marketing > General
| | | | People like you also bought:
Tested Advertising Methods, by John Caples
Network Marketing for Dummies, by Zig Ziglar
S.U.R.E.-Fire Direct Response Marketing, by Russell M. Kern
Successful Direct Marketing Methods,Seventh Edition, by Bob Stone
Direct Marketing: Strategy,Planning,Execution, by Edward L. Nash
2,239 Tested Secrets for Direct Marketing Success, by Denny Hatch
Direct Marketing Techniques, by Lois K. Geller
Designing Direct Mail That Sells, by Sandra J. Blum
| | | | | | Keywords
Direct marketing, Business / Economics / Finance, Business & Economics, Marketing - Direct, Marketing - General
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
