| Preface | |
| I | Introduction | 1 |
| Rhetorical Analysis of a Magazine Ad | 2 |
| Homer: "The Envoys Plead with Achilles" | 6 |
| A Brief Explanation of Classical Rhetoric | 15 |
| The Five Canons of Rhetoric | 17 |
| The Three Kinds of Persuasive Discourse | 23 |
| The Relevance and Importance of Rhetoric for Our Times | 24 |
| II | Discovery of Arguments | 27 |
| Formulating a Thesis | 27 |
| The Three Modes of Persuasion | 31 |
| The Topics | 84 |
| Manuel Bilsky, McCrea Hazlett, Robert E. Streeter, and Richard M. Weaver: "Looking for an Argument" | 130 |
| Richard L. Larson: "A Plan for Teaching Rhetorical Invention" | 137 |
| External Aids to Invention | 141 |
| An Illustration of the Use of the Search Strategy | 174 |
| Readings | 184 |
| Rachel Carson: "The Obligation to Endure" | 185 |
| Socrates' Apology | 195 |
| Obituary of Katharine Sergeant White | 209 |
| James Madison: "The Federalist, No. 10" | 214 |
| Edmund Burke: "Letter to a Noble Lord" | 230 |
| Thomas Henry Huxley: "Science and Culture" | 237 |
| Matthew Arnold: "Literature and Science" | 245 |
| III | Arrangement of Material | 256 |
| The Parts of a Discourse | 259 |
| Concluding Remarks on Arrangement | 291 |
| Readings | 292 |
| Thomas A. Sanction: "Planet of the Year" | 292 |
| Martin Luther King, Jr.: "Letter from Birmingham Jail" | 301 |
| Henry David Thoreau: "Civil Disobedience" | 320 |
| IV | Style | 337 |
| Grammatical Competence | 339 |
| Choice of Diction | 341 |
| Composition of the Sentence | 354 |
| Study of Style | 359 |
| Figures of Speech | 377 |
| Imitation | 411 |
| Readings | 448 |
| Hugh Blair: "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator" | 448 |
| John F. Kennedy: "Inaugural Address" | 459 |
| A Paragraph by Virginia Woolf To Be Analyzed for Style | 472 |
| Analysis of Style as Persuasion in the "Letter from Birmingham Jail" by Richard P. Fulkerson | 478 |
| V | The Progymnasmata | 484 |
| A Sequence of Assignments | 485 |
| VI | A Survey of Rhetoric | 489 |
| Classical Rhetorics | 489 |
| Rhetoric During the Middle Ages | 497 |
| Some Continental Rhetoricians | 499 |
| English Vernacular Rhetorics of the Sixteenth Century | 501 |
| English Rhetorics of the Seventeenth Century | 505 |
| English Rhetorics of the Eighteenth Century | 511 |
| Rhetoric in the Nineteenth and Twentieth Centuries | 517 |
| Bibliography | 544 |
| Index | 556 |
Format: Textbook Hardcover, 4th ed., 5
