0130917397,Computingfailure.com: War Stories from the Electronic Revolution,Computingfailure.com:,War,Stories,from,the,Electronic,Revolution,buy,book,books,purchase,read,Robert L. Glass,
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Computingfailure.com:
War Stories from the Electronic Revolution

 
  by Robert L. Glass, (Illustrator)
 
 
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Inverse Black Hole
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By The Numbers
 Product Details

  Format: Hardcover, 300 pages
  Publisher: Prentice Hall Professional Technical Reference
  ISBN: 0130917397
  Release Date: Jan 9, 1994


 
 
Cover to Cover
 In Brief
This collection reprints 42 articles on failed business enterprises that were originally published in both the general and computer press, such as The Wall Street Journal and The Industry Standard. The stories chronicle dot-com failures, key people involved in dot-com failures, traditional computer company failures, and computer viruses.

Annotation © Book News, Inc., Portland, OR


 
 
 From The Publisher
"Looking back, it was a time of madness: an era when billions of dollars - and even more faith - was placed in dotcom startups with inexperienced management and "Swiss cheese" business plans. Robert Glass's ComputingFailure.com is a powerful chronicle of thoseyears, and something more: a cautionary "worst practices" guide for every entrepreneur and e-Business professional." "Glass carefully chooses his case studies for the insights they impart. The executives quoted and profiled in this book have learned hard, expensive lessons - about building compelling business models, about building compelling business models, about managing growth, and about when to ignore the venture capitalists. They've learned surprising lessons about integrating with bricks-and-mortar parent companies and about what it takes to get marketing, tech, and everyone else on the same page."--BOOK JACKET.

 
 
 Foreword

Foreword

by Tom DeMarco

I know this sounds weird, but success in our business is inextricably tied up with failure. The days of achieving anything important without risk-taking are over forever. Today you need to positively flirt with failure in order to achieve meaningful success. The projects that are really worth doing lie at the hairy, scary edge of feasibility. Your intimate understanding of the potential failures that may await you is surely your most potent weapon for avoiding them. You need to become an expert on failure.

But focusing on failure is something that goes against the grain. Our cultures guide us to think only of success, to concentrate on winning, not losing. That all sounds good, sounds positive. The Plan For Success mentality sounds great, but it makes risk management almost impossible. And risk management is your most effective tool in a risk-intensive world. To do real risk management, you have to develop a deep understanding of the factors that have undone those who have gone before you, understand how these factors acted and what measures proved insufficient to contain them. If such factors proved fatal to your predecessors, they may prove equally fatal to you.

Maybe you're willing to accept this idea with no more said, but (never a master of understatement) I have chosen to hammer it home anyway with a grisly word-picture: If you find yourself proceeding over a battlefield that is littered with fresh corpses and you don't know what killed them, you are in trouble. You better be thinking furiously, What did they learn at the end that I may still have to learn in the near future?

This is exactlythesituation most software project managers find themselves in. They need to learn quickly about failure. Of course, the classic way to learn about failure is to make all the mistakes yourself and guide different projects to a great selection of awful conclusions. If you had already done that, you would now be a relative expert on the failures that characterize these projects. Your reputation would be in the dumpster, but your understanding of risks would be excellent. However, the cost you would have paid for the experience is too high. The trick is to gain a useful understanding of project failure mechanisms without actually failing yourself.

That's where Bob Glass's long and careful study of project failure mechanisms comes in. Over the past decade, Bob has been a keen observer of our industry and has turned his particular attention to the patterns that characterize failed endeavors. In ComputingFailure.com, he sets out for you a series of failure scenarios anchored in real and recent fact. Read them and profit from them. It is your understanding of these past scenarios that can help you build a future scenario for your project that has a chance of leading to success.

Tom DeMarco
The Atlantic Systems Guild
Camden, Maine



 
 
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Table of Contents
 
Foreword
Ch. 1Introduction1
Ch. 2Overview9
Ch. 3Who Put the Duh in Dot-Com?31
Angels of Death: Reality Bites Hard as String of Dot-Coms See Funding Dry Up
Startup Meltdown (Epatients)
An American Dream Gone Bad (Value America)
Pets.com's Demise
The End of the Line (Audiocafe)
Back in the Saddle (MetaFinancial)
In Floundering Swedish Dot-Com, a Cautionary Tale (Dressmart)
Edfex Misses a Meal or Two
Atomic Pop's Final Encore
Pop.Com Goes Poof
Broken Wing (WingspanBank)
Apocryphal Note Regarding Wingspan
Why Pandesic Didn't Pan Out
After a Life at Warp Speed, Netscape Logs Off
CEO: Partnership Hurt Toysmart
Interval: the Think Tank that Tanked
The Foreclosure at Mortgage.com
Dot-Com Liquidator
Ch. 4Don't Forget the Dot-People in Dot-Com111
The Great Internet CON (David Stanley / Michael Fenne, Pixelon)
Hidden Past Sheds Light on Ex-IQuest Chief's Odd Ways (John Paul Aleshe / Robert Hoquim)
The Life and Near-Death of Drkoop.com (C. Everett Koop)
Spooked: Money Men Liked BOO and BOO Liked Money; Then it All Went Poof
Anatomy of a Crash: From an Awkward Kid to a Star of Software to a Body in a Hotel (Phillip W. Katz)
And Now the Big Bankruptcy (Robert McNulty, TheBigStore)
What Price Glory? Personal Tales of the Dot-Com Trenches
What Goes Up ... For Some Executives, the Internet Dream Has a Steep Downside
Ch. 5Just Because It's the Dot-Com Era Doesn't Mean That There Aren't Other (Bad) Computing Failure Stories187
Failure From the Top
Adios, Amiga
Breakthrough or Snake Oil? (Transmeta)
Computer Crash (InaCom)
Failure at the Bottom
To Hell and Back
Another Trip to Hell
Her Majesty's Flying I.T. Circus
Lost in Chaos: Chronology of a Failure
County Blew $38 Million: Here's What Went Wrong
Double Jeopardy (Oklahoma City Water Utilities Trust)
Virginia Team Stops "Giant Sucking Sound With Web"
Ch. 6Viruses: Failure With a Cause265
'Love Bug' Case Against Student Gets Dismissed as Laws Lag
Cradle of Love (the Love Bug virus)
Ch. 7Conclusions and Wrap-up275
When the Going Gets Tough, the Tough Change Their Titles
About the Author281
Sources283
Index285


 
 
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 Keywords
Computer industry, Management, Case studies, Internet marketing, Electronic commerce, Computer Bks - General Information, Computers, Entrepreneurship, Programming - Software Development, Computer industry, Management, Case studies, Internet marketing, Electronic commerce, Computer Bks - General Information, Computers, Entrepreneurship, Programming - Software Development, Computer industry, Management, Business failures, Internet marketing, Electronic commerce

 
 
 FastFind Line
Inverse Black Hole
By the Numbers
By the Numbers
Cover To Cover
Cover to Cover
Reader's Corner
Reader's Corner
Table of Contents
Table of Contents
Related Reading
Related Reading
Inverse Black Hole
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