|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"What you keep by you, you may change and mend but words, once spoken, can never be recalled."
- Earl of Roscommon
| | | |
|
ZIN Product Number: 10021585
| eBay (last 12 months) | | Auctions: | | 38 | | Price Range: | | $0.03 - 0.07 | | | | Craigslist (last 12 months) | | Classifieds: | | 15 | | Price Range: | | $0.04 - 0.04 | | | | Amazon Used (last 12 months) | | Auctions: | | 71 | | Price Range: | | $0.07 - 0.03 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 99 | | MSN listings (non-affiliate) | | 25 | | Yahoo listings (non-affiliate) | | 32 | | |
| | 
| | | |  | | | Product Details
 Format: Textbook Hardcover, 2nd ed., 4
Publisher: Prentice Hall Professional Technical Reference
ISBN: 0130804347
Release Date: Jan 2, 1999
| |  | | |
 | | | | | Be the first to rate this book! Number of Reviews: 0
| | | |  | | | | Preface | | | Pt. 1 | The Basis of Direct Marketing | | | Ch. 1 | Contemporary Direct Marketing | 1 | | Ch. 2 | Planning a Direct Marketing Program | 19 | | Pt. 2 | Direct Marketing Decision Variables | | | Ch. 3 | Offer Planning and Positioning | 37 | | Ch. 4 | Mailing Lists: Processing and Selection | 62 | | Ch. 5 | List Segmentation | 88 | | Ch. 6 | Creative Strategy and Execution | 117 | | Ch. 7 | Fulfillment and Customer Service | 138 | | Pt. 3 | Special Techniques of Direct Marketing | | | Ch. 8 | Developing and Using Customer Databases | 161 | | Ch. 9 | Profitability and Lifetime Value | 179 | | Ch. 10 | Testing Direct Marketing Programs | 202 | | Ch. 11 | Business-to-Business Direct Marketing | 234 | | Pt. 4 | Direct Marketing Media | | | Ch. 12 | Developing Direct Mail Campaigns | 265 | | Ch. 13 | Catalog Marketing | 296 | | Ch. 14 | Telephone Marketing | 329 | | Ch. 15 | Direct Response in Print Media | 357 | | Ch. 16 | Direct Response in Broadcast Media | 382 | | Ch. 17 | Interactive Media | 409 | | Index | 443 |
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Marketing & Sales > Advertising
All Topics > Business & Investing > Marketing & Sales > Marketing > Direct
All Topics > Business & Finance > General
| | | | These specific items are very similiar:
Direct Marketing Management Older Edition , by
| | | | | | People like you also bought:
Customer Service: A Practical Approach Older Edition, by Elaine K. Harris
Do-It-Yourself Direct Marketing: Secrets for Small Business, by Mark S. Bacon
Response!: The Complete Guide to Profitable Direct Marketing., by Lois K. Geller
The Customer Differential: The Complete Guide to Implementing Customer Relationship Management, by Melinda Nykamp
Direct Marketing: Strategy,Planning,Execution, by Edward L. Nash
All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Growth and Profits, by Garth Hallberg
Optimal Database Marketing: Strategy, Development, and Data Mining, by Ronald G. Drozdenko
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program, by Arthur Middleton Hughes
| | | | | | Keywords
Direct marketing, Direct marketing, Business / Economics / Finance, Business & Economics, Marketing - Direct, Advertising & Promotion
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
