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"The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn."
- Alvin Toffler
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ZIN Product Number: 10018535
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| | | |  | | | Product Details
 Format: Paperback, 458 pages
Publisher: Academic Press, Incorporated
ISBN: 0124967515
Release Date: Jan 7, 2001
| |  | | | In Brief
Examines the communication of messages to inform consumers and potential patients about specific health issues or problems, assesses the impact of messages designed to influence public policy, and sets these processes in the general context of the American political and communications systems. The authors (Northwestern University Medical School) also discuss communicating information to selected groups, and public attitudes toward biotechnology issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
| | | | From The Publisher
This book explores ways to acquire information about biomedical policy, strategies for informing consumers, and tactics for improving biomedical communication with the public. With data from the United States and Europe, Biomedical Communications: Purpose, Audience, and Strategies shows that nonscientists have a keen interest in the advances recently made in our understanding of genetics, human disease, and basic biological function. It is therefore vitally important that researchers, journalists, and policy makers accurately and clearly communicate these findings in a way that avoids general misconception or confusion.
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| | | |  | | | Accreditation
Miller, Jon D.; Kimmel, Linda G.
| |  | | | | Acknowledgments | | | Pt. I | A Basic Framework | | | 1 | Using Research to Improve Biomedical Communications | 3 | | 2 | The Public Understanding of Biomedical Science | 11 | | Pt. II | Communications to Inform Consumers | | | 3 | Public Interest in Health Information | 45 | | 4 | Primary Sources of Biomedical Information | 69 | | 5 | The Acquisition and Retention of Health Information by Consumers | 103 | | 6 | Strategies for Communicating to Consumers | 149 | | Pt. III | Communications to Influence Public Policy | | | 7 | Citizen Participation in the Formulation of Biomedical Policy | 171 | | 8 | The Acquisition of Information about Biomedical Policy Issues | 193 | | 9 | Public Attitudes Toward Biomedical Research Issues | 211 | | 10 | Public Attitudes Toward Biotechnology Issues | 237 | | 11 | Strategies for Communicating about Biomedical Policy | 259 | | Pt. IV | Biomedical Communication Policies for the 21st Century | | | 12 | Policies to Improve Biomedical Communications | 287 | | App. A: Questionnaires | 309 | | App. B: Constructed Variables | 401 | | App. C: Analytic Procedures | 427 | | References | 435 | | Index | 443 |
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| | | | | | Keywords
Communication in medicine, Communication in biotechnology, Biomedical Engineering, Biological Research, Medical / Nursing, Medical, Biotechnology, Public Health, Allied Health Services - General, General, Science, Communication in medicine, Communication in biotechnology
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