|
 |
All orders
shipped by
airmail!
Click here for our
Shipping Policies!
| |
 | | |
"There are new words now that excuse everybody. Give me the good old days of heroes and villains, the people you can bravo or hiss. There was a truth to them that all the slick credulity of today cannot touch."
- Bette Davis,
The Lonely Life,
1962
| | | |
|
| | The Power of Simplicity:
A Management Guide to Cutting through the Nonsense and Doing Things Right
| |
| | by Jack Trout, Steve Rivkin
|
|
|
ZIN Product Number: 10013690
| eBay (last 12 months) | | Auctions: | | 22 | | Price Range: | | $0.03 - 0.02 | | | | Craigslist (last 12 months) | | Classifieds: | | 11 | | Price Range: | | $0.03 - 0.02 | | | | Amazon Used (last 12 months) | | Auctions: | | 25 | | Price Range: | | $0.02 - 0.03 | | | | ZooScape (last 12 months) | | Auctions: | | 0 | | Price Range: | | N/A | | | | | | Google listings (non-affiliate) | | 37 | | MSN listings (non-affiliate) | | 17 | | Yahoo listings (non-affiliate) | | 31 | | |
| | 
| | | |  | | | Product Details
 Format: Paperback, 224 pages
Publisher: McGraw-Hill Professional
ISBN: 0071373322
Release Date: Jan 5, 1994
Average Reader Review:  (Based on 3 reviews.)
| |  | | | In Brief
Business guru Jack Trout shows managers how to cut through the jargon, articulate their vision, and regain control of their business in order to make it thrive.
| | | | From The Publisher
Is your company drowning in management fads while wondering why business isn't better? Does your corporate culture make it tough to speak the truth, move forward, and seize opportunities? Wouldn't you love to improve day-to-day operations and employee morale without consultants, programs, and other expensive chicanery? Jack Trout, who knows a thing or two about how to grow and market a business, is in your corner and restless to help. This star consultant and champion of common sense has written the book that shows managers how to cope with complexities by focusing on essentials.
| |  | | |
 | | | | | Number of Reviews: 3 Average Rating:
Thought provoking
-- A reviewer, Retail Chain VP-Operations, July 27, 1999
Also Recommended: The Leader's Guide: 15 Essential Skills
A Very Inspiring Book for All Executives..
-- Hans S. Mandalas, Educ ator, the Chairman of YPM - LPMB,Jakarta, December 11, 2001
ASK THE RIGHT QUESTIONS, THE REST IS SIMPLE
-- SD, from Boston, MA, April 1, 1999
| |  | | | | Introduction | | | The Basics of Simplicity | | | 1 | Simplicity. Why people fear it so much | 3 | | 2 | Common sense. It can make things happen | 9 | | 3 | Complex language. It can cloud people's minds | 15 | | Management Issues | | | 4 | Information. Too much can confuse you | 25 | | 5 | Consultants. The source of a lot of nonsense | 33 | | 6 | Competitors. Simply think of them as the enemy | 41 | | 7 | Strategy. It's all about differentiation | 49 | | 8 | Customer orientation. It's a given, not a difference | 57 | | 9 | Annual budgets. A simple way to maximize your dollars | 67 | | 10 | Prices. Simple guidelines to get them right | 73 | | Leadership Issues | | | 11 | Mission statements. All they add is needless confusion | 85 | | 12 | Leadership. It's about leading the charge | 93 | | 13 | Long-term planning. It's just wishful thinking | 103 | | 14 | Organization. The simpler, the better | 111 | | 15 | Marketing. It's turning simple ideas into strategy | 119 | | 16 | New Ideas. Something borrowed is simpler | 129 | | 17 | Goals. They sound nice but accomplish little | 137 | | 18 | Growth. It can be bad for your business | 143 | | People Issues | | | 19 | Motivation. Effort alone is not the answer | 153 | | 20 | Self-improvement. It's the emperor's new clothes | 159 | | 21 | Success. It's about finding a horse to ride | 169 | | 22 | The critics. Being simple will not be easy | 177 | | In Conclusion | | | 23 | Simplicity. Its power is alive and well | 183 | | Notes | 193 | | A simple reading list | 195 | | Index | 197 |
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
All Topics > Business & Investing > Management & Leadership > Management
All Topics > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
| | | | These specific items are very similiar:
Unknown Title
| | | | | | People like you also bought:
Positioning: The Battle for Your Mind, by Al Ries
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries
Marketing Warfare, by Al Ries
The New Positioning: The Latest on the World's #1 Business Strategy, by Jack Trout
Unknown Title
Differentiate or Die: Survival in Our Era of Killer Competition, by Jack Trout
Bottom-up Marketing, by Al Ries
| | | | | | Keywords
Industrial management, Simplicity, Business/Economics, Management, Business / Economics / Finance, Business & Economics, Management - General, Entrepreneurship
| |
| |
| | | |
Make $1 per sale -
Link to ZooScape.com! | |
