61 | Food and Beverage | 63 |
| Ticketing and Admissions | 65 |
| Ticketing and Seating Variations | 67 |
| Seating Design and Control | 68 |
| Safety and Emergency Precautions | 68 |
| Hallmark or Recurring Events | 69 |
| Award Ceremonies | 70 |
| Negotiating Hotel Room Blocks | 71 |
| Bookends and Other Conflicts | 74 |
| Beginning the Logistical Planning Cycle | 75 |
| Game Highlights | 79 |
| 4 | Providing Hospitality at Sport Events | 81 |
| Questions and Considerations When Purchasing a Hospitality Package | 82 |
| A La Carte and Individual Hospitality | 84 |
| Winning the Hospitality Game: 10 Effective Hospitality Strategies | 85 |
| Working within a Budget | 92 |
| A Final Word on Sport Event Hospitality | 93 |
| Game Highlights | 95 |
| References for Protocol | 96 |
| 5 | Negotiations and Contracts | 97 |
| Option to Renew and Right of First Refusal | 98 |
| Termination and Arbitration | 99 |
| Risk Management and Insurance | 99 |
| Sponsor and Supplier Agreements | 100 |
| Television | 104 |
| Personnel | 104 |
| Sport Celebrities | 105 |
| Not-for-Profit Beneficiaries | 105 |
| Venue Contracts | 106 |
| Licensees | 106 |
| Hospitality | 107 |
| When to Utilize Legal Counsel | 108 |
| When to Consult a Sport Management/Marketing Consultant | 109 |
| Litigation, Arbitration, and Alternative Dispute Systems | 110 |
| Closing Arguments | 111 |
| Game Highlights | 112 |
| 6 | Risk Management: Protecting Your Investment | 113 |
| Tell It to the Judge | 114 |
| Training: The First Preventative Measure | 115 |
| Risk Assessment | 116 |
| Athlete Protection | 118 |
| Loss Prevention | 118 |
| Storage | 119 |
| Access to Events | 120 |
| Hiring Staff | 122 |
| Transporting the Goods | 124 |
| Wrap-Up | 125 |
| Safety First | 126 |
| Anticipating Problems | 128 |
| Incident Reporting | 130 |
| Securing Adequate Insurance | 131 |
| The Final Score | 137 |
| Game Highlights | 137 |
| 7 | Effectively Recruiting and Leveraging a Sport Celebrity | 139 |
| Finding the Right Match | 140 |
| Contacting and Persuading the Sport Celebrity | 141 |
| What Does It Cost? | 143 |
| Maximizing the Celebrity's Appearance | 144 |
| Ideas for Sport Celebrity Appearances | 148 |
| Game Highlights | 149 |
| 8 | Event Marketing | 151 |
| Part I | Traditional Event Marketing | 152 |
| Part II | Corporate Event Marketing | 169 |
| Game Highlights | 174 |
| Part 2 | Practical Methods for Achieving Success | |
| 9 | Financing Sports Events | 177 |
| Finding Capital | 177 |
| Contracting Outside Agencies | 194 |
| Nonsponsorship Funding Sources: Foundations and Financial Institutions | 195 |
| Controlling Costs | 196 |
| Final Words of Advice | 197 |
| Game Highlights | 198 |
| 10 | Licensing Agreements and Merchandising | 199 |
| The Licensing Process | 200 |
| Vending Locations, Design, and Operations | 201 |
| Marketing Licensed Merchandise and Guarantees | 202 |
| Training Your Sales Team | 203 |
| Selling Merchandise at Smaller Events | 204 |
| Game Highlights | 205 |
| 11 | The Ins and Outs of Sport Events | 207 |
| Cycling | 208 |
| Running Races | 208 |
| Golf Tournaments and Outings | 214 |
| 3-on-3 = 7 Times the Fun | 218 |
| Alternative or Action Sports | 220 |
| Ultra Sport Events | 222 |
| Multicity Sport Events | 222 |
| Game Highlights | 223 |
| 12 | Sports Tourism: An Economic Catalyst for Cities | 225 |
| Organizing a Sports Commission | 227 |
| Assessing Your Community | 227 |
| Bidding for Events | 229 |
| Homegrown Events | 232 |
| Marketing Your City as a Sports Center | 233 |
| Measuring the Economic Impact | 234 |
| Additional Research | 246 |
| Game Highlights | 246 |
| 13 | Charitable Events | 247 |
| Who Benefits? | 248 |
| Finding the Right Charitable Organization | 249 |
| What Does the Charity Bring to the Sport Event? | 250 |
| Legal Considerations | 250 |
| Seeking Sponsors | 254 |
| The Charity Spokesperson | 254 |
| Potential Liabilities | 254 |
| Measuring Your Success | 255 |
| Game Highlights | 256 |
| 14 | Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals | 259 |
| Get Up at Dawn: The Future Is Yours | 259 |
| Ready, Set, Go! | 261 |
| A Final Word | 262 |
| Part 3 | Appendixes | |
| 1 | Sample Agreements | 267 |
| A | Independent Contractor Agreement | 267 |
| B | Sponsorship Agreement | 273 |
| C | Licensing Agreement | 277 |
| 2 | Useful Resources | 287 |
| A | Career Opportunities in Sport Event Management and Marketing | 287 |
| B | Types of Sport Events | 288 |
| C | Sport Awards Banquet: Sample Script | 290 |
| D | Production Schedule Designed by Robert W. Hulsmeyer and Adapted for Basketball by Dylan Aramian | 292 |
| E | Olympic Games Official Opening/Closing Ceremonies | 296 |
| F | Rules for Establishing Precedence (Protocol) for Your Sport Event | 299 |
| References | 305 |
| Index | 309 |
Format: Hardcover, 2nd ed., 315 pages
