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"A man should hear a little music, read a little poetry, and see a fine picture every day of his life, in order that worldly cares may not obliterate the sense of the beautiful which God has implanted in the human soul."
- Johann Wolfgang von Goethe
(1749 - 1832)
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| | Growing up Digital:
The Rise of the Net Generation
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| | by Don Tapscott
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ZIN Product Number: 10013035
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| | | |  | | | Product Details
 Format: Paperback, 336 pages
Publisher: McGraw-Hill Professional
ISBN: 0071347984
Release Date: Jan 5, 1999
| |  | | | From The Publisher
The bestselling book announcing the arrival of the Net Generation—those kids who are growing up digital—now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997,Growing Up Digital tells how the N-Generation is learning to communicate,work,shop and play in profoundly new ways—and what implications this has for the world and business.
Growing Up Digital offers an overview of the N-Generation,the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications,retailing,branding,advertising,education,etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind.
The book also demonstrates the common characteristics of the N-Generation: acceptance of diversity,because the Net doesn't distinguish between racial or gender identities,curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance,which result when these kids realize they know more about technology than the adults around them.
This eye-opening,fact-filled book profiles the rise of the Net Generation,which is using digital technology to change the way individuals and society interact. Essential reading for parents,teachers,policy makers,marketers,business leaders,social activists,and others,Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media,sparked by the computer and the Internet.
Tapscott shows how children,empowered by new technology,are takingthe reins from their boomer parents and making inroads into all areas of society,including our education system,the government,and economy. The result is a timely,revealing look at our digital future that kids and adults will find both fascinating and instructive.
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| | | |  | | | The Louder Echo.
The Net Generation.
The Generation Lap.
The Culture of Ineraction.
The N-Gen Mind: Part I.
The N-Gen Mind: Part II.
N-Gen Learning.
N-Gen at Play. N-Gen as Consumers.
N-Gen at Work.
N-Gen and the Family.
The Digital Divide.
Leaders of the Future.
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| | | | | | Keywords
Computer networks, Computers and civilization, Technology and youth, Computers and civilization, Computer networks, Technology and youth, Sociology, Social Science, Popular Culture, Future Studies, Internet - General, Computers
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