0071346724,Connecting with the New Healthcare Consumer: Defining Your Strategy,Connecting,with,the,New,Healthcare,Consumer:,Defining,Your,Strategy,buy,book,books,purchase,read,Mary Pat Manfredi,Susan Howell,Barbara Bozarth,David B. Nash
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Connecting with the New Healthcare Consumer:
Defining Your Strategy

 
  by Mary Pat Manfredi, Susan Howell, Barbara Bozarth, David B. Nash (Editor)
 
 
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 Product Details

  Format: Hardcover, 1st ed., 544 pages
  Publisher: McGraw-Hill Companies, The
  ISBN: 0071346724
  Release Date: Jan 9, 2001
  Rating: 3 Stars from Doody


 
 
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Behind the Pen
 Accreditation
Nash, David B., MD, MBA; Manfredi , Mary Pat, MPH; Bozarth , Barbara, MSEd; Howell , Susan, MSS

 
 
Table of Contents
 
Ch. 1Listening to the Consumer: A Historical Review1
Ch. 2The Public View of Healthcare43
Ch. 3The Self-Care Trend and the New Healthcare Marketplace75
Ch. 4Medical and Health Reporting in the News Media97
Ch. 5The Online Community as a Healthcare Resource113
Ch. 6Relationship-Based Care: Strengthening the Patient-Physician Relationship135
Ch. 7Dynamic of the Patient-Provider Relationship163
Ch. 8Improving Consumer Health through Disease Management187
Ch. 9The Drug Benefit: Design and Management207
Ch. 10The Role of Self-Care and Nonprescription Drug Therapy in Managing Illness: The Rx-to-OTC Switch Movement237
Ch. 11Empowering Consumers to Make Informed Choices265
Ch. 12The Ascendancy of the Employer as Consumer Advocate in Healthcare287
Ch. 13Employer Groups (Purchasers) and the New Healthcare Consumer309
Ch. 14Government Connections to the New Healthcare Consumer333
Ch. 15Health System Initiatives: Responding to the New Healthcare Consumer359
Ch. 16The Healthwise Communities Project: Where Health Care Is Practiced by All375
Ch. 17Nursing: Linking Today's Consumer to a Changing System397
Ch. 18The Elderly as the New Consumer of Healthcare413
Ch. 19Women's Health: Women as the (Not-so-New) Healthcare Consumer439
Ch. 20Consumer Advocacy and Mental Health: Public Attitudes and Private Battles463
Ch. 21Examining Alternative Medicine: What Consumers Want from Physicians and What Physicians Should Tell Them493
About the Authors517
Index519


 
 
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 Keywords
Medical care, United States, Citizen participation, Consumer protection, Health Care Policy, Medical / Nursing, Medical, Health Care Delivery, Administration, Health Policy, Physician and patient, Consumer education, Patient satisfaction

 
 
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Inverse Black Hole
By the Numbers
By the Numbers
Cover To Cover
Cover to Cover
Reader's Corner
Reader's Corner
Behind the Pen
Behind the Pen
Table of Contents
Table of Contents
Related Reading
Related Reading
Inverse Black Hole
FastFind Line
 
 


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