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ZIN Product Number: 10012941
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| | | |  | | | Product Details
 Format: Hardcover, 1st ed., 510 pages
Publisher: McGraw-Hill Professional
ISBN: 0071344446
Release Date: Jan 9, 2000
Average Reader Review:   (Based on 4 reviews.)
| |  | | | From The Publisher
How data mining delivers a powerful competitive advantage!
Are you fully harnessing the power of information to support management and marketing decisions? You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework.
Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.
Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact — and improve — all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
How data mining delivers a powerful competitive advantage!
Are you fully harnessing the power of information to support management and marketing decisions?
You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.
Find out about Online Analytical Processing (OLAP) tools thatquickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact — and improve — all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
| |  | | |
 | | | | | Number of Reviews: 4 Average Rating:
too shallow for professionals
-- andre, January 9, 2001
Just what I needed. Five Stars!
-- David Paris, from Philadelphia, May 31, 2000
The best CRM book I have read
-- Gavin, a marketing manager in Miami., February 23, 2001
If you need to find data mining tools for CRM
-- vallaud, research manager at D Interactive, January 3, 2001
Also Recommended: Data Mining by Adriaans
| |  | | | Part I: Data Mining in the Enterprise.
The Customer Focused Business.
Marketing Automation.
Sales Force Automation.
Enterprise Resource Planning.
Stitching It All Together.
Part II: Case Studies in Data Mining.
Introduction to Industries and Applications.
Customer Acquisition in High-Tech.
Customer Profitability in Banking.
Cross Selling in Financial Services.
Customer Retention in Cellular Communication.
Power Utility Industry.
Insurance Industry.
Retail Industry.
Summary.
Part III: The Technologies and the Tools.
Data Warehousing, Data Mining, OLAP, The Web.
Part IV: The Data.
Available Data Sources.
Web Data.
Transaction Data.
Privacy, Security.
Part V: The Solution.
Building the Business Case.
Starting Small.
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| | | | | | Keywords
Data mining, Decision support systems, Database Engineering, Computer Bks - Data Base Management, Computers, Database Management - Database Mining, Database Management - General
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