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"If the programmer can simulate a construct faster then the compiler can implement the construct itself, then the compiler writer has blown it badly."
- Guy L. Steele Jr.,
Tartan Laboratories
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ZIN Product Number: 10012378
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| | | |  | | | Product Details
 Format: Paperback, 216 pages
Publisher: McGraw-Hill Professional
ISBN: 0070527261
Release Date: Jan 4, 2000
Average Reader Review:  (Based on 1 review.)
| |  | | | From The Publisher
"A business book with a difference: clear-cut advice,sharp writing and a minimum of jargon. "Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns,makes for a very interesting and relevant read. "USA Today
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies,plans,and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition,it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive,offensive,flanking,and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years. "Glamour
"Had Coca-Cola only listened to Trout and Ries,it would have known that to tamper with the Real Thing would be to court disaster. "New York
"Chock-a-block with examples of successful and failed marketing campaigns. . . Makes for a very interesing and relevant read. "USA Today
| | | | Annotation
The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
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 | | | | | Number of Reviews: 1 Average Rating:
The foundation of all marketing!
-- Joel Koh, 29-year old telecom know-it-all, December 20, 1999
Also Recommended: Positioning: The Battle for Your Mind by Ries and Trout; Rules for Revolutionaries by Kawasaki; I Corinthians 13 (The Bible) by Apostle Paul.
| |  | | | 2500 Years of War.
The Principle of Force.
The Superiority of the Defense.
The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.
The Beer War.
The Burger War.
The Computer War.
Strategy and Tactics.
The Marketing General.
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| | | | People like you also bought:
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| | | | | | Keywords
Marketing, Competition, Business / Economics / Finance, Business & Economics, Marketing - General, Advertising & Promotion, Marketing, Competition
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