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"The best time to plan a book is while you're doing the dishes."
- Agatha Christie
(1890 - 1976)
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| | How to Get Publicity:
And Make the Most of It Once You've Got It
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| | by William Parkhurst
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ZIN Product Number: 10011240
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| | | |  | | | Product Details
 Format: Paperback, 304 pages
Edition: REVISED
Publisher: HarperInformation
ISBN: 0066620627
Release Date: Jan 7, 1999
Average Reader Review:  (Based on 1 review.)
| |  | | | From The Publisher
Businss needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers—the greatest (and cheapest) resource for self-promotion that's available.
Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity— now completely revised and updated! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods—covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed throughout the years, but the basic steps remain the same on the path to self-promotion—and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.
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 | | | | | Number of Reviews: 1 Average Rating:
A Great How-To Book!
-- nick, a marketing exec in Hawaii, August 19, 2002
Also Recommended: I found Guerrilla PR and Guerrilla PR Wired very helpful. Both by Michael Levine.
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| | | | | | Keywords
Publicity, Business / Economics / Finance, Language Arts & Disciplines, Public Speaking, Advertising & Promotion, Business Communication - Meetings & Presentations, Business & Economics, Marketing - General
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