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"I still find each day too short for all the thoughts I want to think, all the walks I want to take, all the books I want to read, and all the friends I want to see."
- John Burroughs
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ZIN Product Number: 10002758
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| | | |  | | | Product Details
 Format: Textbook Paperback, 4th ed., 519 pages
Publisher: Simon & Schuster
ISBN: 0029266718
Release Date: Jan 4, 1997
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| | | |  | | | | Ch. 1 | Elements of Diffusion | 1 | | Ch. 2 | A History of Diffusion Research | 38 | | Ch. 3 | Contributions and Criticisms of Diffusion Research | 96 | | Ch. 4 | The Generation of Innovations | 131 | | Ch. 5 | The Innovation-Decision Process | 161 | | Ch. 6 | Attributes of Innovations and their Rate of Adoption | 204 | | Ch. 7 | Innovativeness and Adopter Categories | 252 | | Ch. 8 | Diffusion Networks | 281 | | Ch. 9 | The Change Agent | 335 | | Ch. 10 | Innovation in Organizations | 371 | | Ch. 11 | Consequences of Innovations | 405 | | Bibliography | 443 | | Name Index | 503 | | Subject Index | 509 | | About the Author | 519 |
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| | | | | | Keywords
Diffusion of innovations, Study and teaching, History, Technology (General), Sociology, Social Science, Anthropology - Cultural, Study and teaching, History, Diffusion of innovations
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