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"Words -- so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them."
- Nathaniel Hawthorne
(1804 - 1864)
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ZIN Product Number: 10002639
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| | | |  | | | Product Details
 Format: Hardcover, 224 pages
Publisher: Free Press, The
ISBN: 002907990X
Release Date: Jan 10, 1990
| |  | | | From The Publisher
Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as 'the driving force behind the microprocessor explosion,' tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.
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| | | | | | Keywords
High technology, Marketing, Technology, Manufacturing Industries (Economic Aspects), Business / Economics / Finance, Electronics - General, Marketing - General, Advertising & Promotion, Marketing, High technology
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